Portfolio: CooksIllustrated.com & AmericasTestKitchen.com

During an expert review of two cooking Web sites, I recommended a number of changes, including these two:

Marketing: Many pages were too crowded. One recommendation was to have tie-ins only to books that were relevant to the recipe or technique on a given page. That would make people more likely to be interested.

Printer-friendly pages: I recommended a simple printer-friendly page that had some branding on the page, but didn't have all navigation and marketing information. This change makes it easier for site visitors to print and use recipes. See the example below.

Example: This image shows the printer-friendly page without the branding and navigation from the main page. It prints on fewer pages and is easier to use in the kitchen. (I know this for a fact from experience!)

Example of printer-friendly page

The printer-friendly page (inset) is easier to use when cooking because it has no
graphics or navigation elements, just the recipe

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