Portfolio: Forrester Research — Web site for business research

This engagment focused on strategic planning to ensure a successful transition to a new Web site design.

Forrester now has different home pages for each user category. Internal teams use a layout template to specify these pages. Distributing this responsibility provides content that matches user needs better, but makes system maintenance and usability complicated.

Jump down to project activities, after this sample home page:

Sample screen from forrester.com

The home page for the Security & Risk Professional role. Each role presents a different home page to deliver custom information to clients.

Activities included

Reviewing all home pages layouts through multiple update cycles

Developing guidelines for managing the update process

Developing guidelines for home page design

Designing & evaluating a usability study to collect client reactions

Conducting an accessibility review of significant pages

Presenting these findings to company executives at regular review meetings

As a leading proponent of using personas in design, Forrester understands their users in great detail. That made the project much easier.

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