Portfolio: MoreMagic Web site redesign

MoreMagic Solutions found Interaction Design online and asked us to redesign their corporate Web site. I put together a team with a visual designer and a writer to cover all aspects of the new MoreMagic.com.

MoreMagic wanted a new site with a professional appearance. It would have to show potential customers they have mature products for mobile payment, allowing consumers to make purchases with mobile phones.

They had a lot of information to show. I worked with the CEO to develop an information architecture. Initial questions included:

What should go on the home page? The existing home page didn't meet the requirements for a home page and didn't tell their story well enough. Our team worked on the available content to develop a home page with the right navigation and right message.

How would we arrange the rest of the site? The site tells the story of the software that helps different business knit together mobile commerce.

What was the right terminology to describe all of their software? We decided on technology for their underlying technology, solutions for the tools they build from the technology, and applications for what their partners created.

After and before images of the home page:

MoreMagic.com home page

The new home page: A balanced presentation of the company's message. Images help tell the story, and the colors are based on the logo with an accent of orange.

Previous home page for MoreMagic.com

The previous home page: The layout dominates the message, and this page doesn't meet the requirements for a home page.

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