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Grading and Scoring your Leads

Do terms cold, hot leads ors MQL ring a bell? Sure they do. But knowing they exist and how to assign such tags properly are two different things.
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This guide will help you:

Understand why do you need lead scoring and grading model.
What is the difference between scoring and grading leads.
How you should prepare lead scoring and grading model step by step.
How to create a model that will assign values to leads based on customers readiness to buy and their potential value.

Who is this guide for?

For any entrepreneur who wants to save time and reach their goals with the help of automation.
For marketers who want to generate leads even more effectively.
For sales team members who want to achieve higher conversion.
For those who want to saving time and increasing effectiveness.

Test your ideas and put your automation into practice!

Don't waste time on repetitive tasks - get started and see what you can achieve with marketing automation.
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