TimeCamp is a time tracker for professionals from different industries. The software enables users to analyze how much time they spent on particular projects or tasks daily and over a longer period of time. It helps evaluate and improve the work efficiency, project profitability and billing. It was created for both freelancers and big teams – it is widely used by team leaders as a team management and evaluation tool, especially in remote teams. A great thing about TimeCamp is that it assigns a given activity to a particular project and starts and stops tracking automatically and without a single click.
The TimeCamp team were looking for a tool that would enable them to easily set up onboarding and nurturing email campaigns for trial users. They mainly needed a platform that combines user behaviour tracking, flexible and adjustable campaigns, automations and pop-ups inside the product and on the website.
Their main objective was to efficiently support sales activities by improving trial-to-client conversion rate and increasing a number of demos scheduled. In addition, TimeCamp wanted to have a single place with comprehensive users data that they could use for segmentation and customer research.
TimeCamp sees User.com as a great platform for automated educational and nurturing campaigns and a useful source of multidimensional user data. To achieve their business goals they have been using:
Emails - the campaign they are extremely proud of is their fully automated email onboarding for new trial users – a sequence of educational emails sent over a given period of time to help new registrants understand their application and get the full potential of it. In addition, from time to time they also send one-off simple campaigns.
Popups – apart from emails, popups are the most important tool TimeCamp uses to increase conversion. It is also a great way to engage users and clients. Some time ago TimeCamp ran a limited-time feedback survey targeted at the heavy users of their application. They encouraged a user to participate by displaying a popup invitation with a redirect to the survey at the right time.
Events & Segmentation – TimeCamp created a bunch of automations that tag users according to their behaviour, actions and additional information pieces collected by User.com. Thanks to it, they can easily segment users, analyse what kind of marketing activities or campaigns perform best for a given group and make adjustments. Currently they are also working on a scoring system – User.com will automatically add or subtract a given number of points if a user performs a given activity or has a particular characteristic.
Aggregators – they find it an extremely useful tool when one needs to carry out additional user analysis. Aggregators enable TimeCamp to track a count of occurrences of a given event for a given user or group of users over a particular time.
One of their biggest achievements are improved conversion rates – since they started to work with User.com, they have increased a number of demos scheduled by 25%.
TimeCamp is very satisfied with the email campaigns module. Thanks to thorough A/B testing, they have improved the performance of their onboarding campaigns: an average Open Rate increased from 38% to 41% while an average CTR – from 12% to 16% (based on more than 10-14k emails sent for each campaign).
One of the other successes TimeCamp noted with User.com is a surprisingly high user engagement and participation in their feedback survey promoted via popups. Within 2 months of collecting replies, they have observed a popup CTR at the level of 4,5% and managed to get robust results thanks to a total of ~1,400 participants.
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