Your best customers are already in your database. They just need a reason to come back.
Getting traffic is the easy part. What happens after the first visit, after the first purchase, after the first return decides whether you're building a store or building a brand. Positive User connects to your e-commerce platform and handles everything in between, so browsers become buyers and buyers keep coming back.
Trusted by +15,000 marketing teams
What most e-commerce teams are dealing with right now
Abandoned carts pile up with no automated recovery in place. New buyers get a confirmation email and then silence. Loyal customers who haven't ordered in three months receive the same generic newsletter as everyone else. Product recommendations are manual, seasonal campaigns go out to the full list, and nobody really knows which emails drove revenue last month. None of this is a strategy problem. It's a tooling and automation problem. Positive User fixes it.
Connect your store in minutes
Positive User integrates natively with Shopify, WooCommerce, Magento, and PrestaShop. Customer profiles, order history, and product catalogs sync automatically. Everything flows into one place from day one, with no manual exports and no data sitting in separate systems.
Recover revenue you're already leaving on the table
A shopper adds items to their cart and disappears. Positive User detects it, waits a calculated interval, and triggers a recovery sequence across email and SMS before the window closes. Most stores recover between 10 and 15% of abandoned carts this way. That revenue was already yours.
Make every customer feel like your only customer
Behavioral segmentation means your post-purchase email for someone who just bought running shoes doesn't look like the one going to someone who bought kitchenware. Dynamic content, real purchase data, and automated triggers combine to make every send feel personal, at scale.
Know exactly what's driving revenue
Track which campaigns generated orders, not just opens. Run A/B tests on subject lines, templates, and calls-to-action. See which products and creative assets convert best. You stop spending on what doesn't work and double down on what does.
Every stage of the e-commerce customer lifecycle, covered
Turn first-time visitors into subscribers
Someone lands on your site for the first time. Before they leave, a well-timed pop-up offers a discount code in exchange for their email. They're in your list, you have permission to talk to them, and the relationship starts well. The Double Opt-in with Discount Code workflow is live in minutes.
Welcome new buyers the right way
Your welcome sequence sets the tone for everything that follows. Introduce your brand story, highlight your bestsellers, and move someone toward their second order before they've even finished their first. Automated, personalized, sent at exactly the right moment.
Recover abandoned carts before it's too late
Cart abandonment sits at 70% across most e-commerce categories. Positive User triggers a recovery sequence automatically, with product imagery, a direct checkout link, and an optional countdown offer. And for shoppers who prefer messaging over email, the Conversational Cart Rescue workflow handles it over WhatsApp instead. You recover sales you'd otherwise never see again.
Drive repeat purchases with smart timing
The best time to sell to someone is right after they've already bought. Post-purchase sequences introduce complementary products, ask for a review, and reward loyalty with exclusive offers. For consumable products, the Smart Product Replenishment Reminder reaches customers before they go looking elsewhere.
Win back customers who've gone quiet
A customer who bought twice last year and then stopped is not a lost cause. The Dormant Customer Reactivation Workflow identifies those profiles automatically and sends a targeted campaign based on their purchase history. The right message, to the right person, at the moment they're most likely to return.
Build loyalty that compounds over time
Points, digital wallet cards, milestone rewards, birthday campaigns: Positive User's loyalty tools keep your best customers engaged between purchases. The Birthday Celebration Campaign alone drives measurable uplift. Customers who feel recognized spend more, return faster, and tell others.
Ready-to-run workflows for e-commerce brands
E-commerce Welcome Email Sequence
A branded series that introduces your story, spotlights your bestsellers, and delivers a new-customer offer. It starts working the moment someone signs up.
Recover Abandoned Carts with Emails
Fires automatically when a shopper leaves without checking out. Product imagery, a direct link back to their cart, and optional urgency mechanics. Set it up once, let it run.
Conversational Cart Rescue (WhatsApp)
Same goal as the email recovery, different channel. For shoppers who engage more on WhatsApp, this workflow starts a conversation that feels personal rather than automated. Higher open rates, higher recovery.
Post-Purchase Product Review Request
Seven to 14 days after delivery, an automated email asks for a review with the product name and photo included. Fresh reviews build social proof and lift conversion rates across your catalog.
Price Drop Notification on Past Buys
A customer browsed a product and didn't buy. When the price drops, they get a notification automatically. Simple, relevant, and almost always welcome.
Smart Product Replenishment Reminder
For consumable products, Positive User estimates when a customer is likely running low and sends a timely reminder. More repeat orders. Fewer sales lost to competitors.
Dormant Customer Reactivation Workflow
Identifies customers who haven't purchased in a defined window and triggers a targeted re-engagement campaign. Personalized to their purchase history, not a generic discount to the full list.
Birthday Celebration Campaign
A personalized message with a discount or gift on the customer's birthday. One of the highest open rate campaigns in e-commerce, year after year. Takes 20 minutes to set up.
Trusted by fast-growing teams
Your next repeat customer is already in your database.
E-commerce brands using Positive User spend less time on manual campaigns and more time building relationships that compound. One platform for marketing, customer data, and automation. No patchwork of tools. No data gaps. Just a store that works harder while your team focuses on growth.
Frequently Asked Questions
Which e-commerce platforms does Positive User integrate with?
Positive User connects natively with Shopify, WooCommerce, Magento, and PrestaShop. Customer profiles, order history, and product catalogs sync automatically. If you use another platform, our API and Zapier integration cover most setups.
How does abandoned cart recovery work?
When a shopper adds products to their cart and leaves without checking out, Positive User detects the event and triggers an automated recovery sequence. You set the timing, the messaging, and the offer. Most stores start recovering carts within a few hours of setup.
Can I recover carts over WhatsApp as well as email?
Yes. The Conversational Cart Rescue workflow handles recovery over WhatsApp for shoppers who engage more on messaging channels. You can run both in parallel, and Positive User ensures each customer only receives one, not both.
Can I personalize campaigns based on what customers have bought?
Yes. Every contact profile includes full purchase history, browsing behavior, and engagement data. You use that to segment, personalize content dynamically, and trigger campaigns based on real behavior, not assumptions.
Does Positive User support loyalty programs?
Yes. Points, digital wallet cards, milestone rewards, and birthday campaigns are all built in. You design the rules, Positive User handles the triggers, the notifications, and the tracking.
Can I run A/B tests on my campaigns?
Yes. Test subject lines, templates, send times, and calls-to-action. Positive User identifies the winning variant so you make decisions based on what your audience actually responds to, not what feels right.
How does product recommendation work?
Positive User uses purchase history, browsing data, and category interest to surface the most relevant products for each customer. Recommendations appear in automated emails, post-purchase sequences, or triggered campaigns. No manual curation needed.
Can Positive User handle email and SMS in the same workflow?
Yes. Build a single automated journey that combines both channels in the right sequence. A cart abandonment flow might start with an email, follow up with an SMS for customers who haven't opened it, and close with a final email including a time-limited offer.
Is Positive User suitable for smaller stores as well as larger ones?
Yes. The platform scales from independent stores running their first automation to enterprise retailers managing millions of contacts. You start with what you need and expand as your business grows.
How long does setup take?
Most integrations go live within a day. Pre-built automation templates mean your first workflows, welcome series, cart recovery, post-purchase sequences, can be running the same week. No developer required.
Is customer data handled securely?
Yes. Positive User is fully GDPR-compliant. Purchase data, browsing behavior, and contact information are processed securely. You grow your customer database with confidence.