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Boost Engagement with Flashing Tab Notifications

Capture user attention by using dynamic flashing tab notifications to highlight new messages, updates, or urgent information.
Goals
Improve conversion and sales
Improve personalization and the customer experience
Improve retention and fight churn
Industries
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Description

Flashing Tab Notifications are an innovative technique in web design that targets users who have navigated away from your tab but still have it open. By dynamically changing the browser tab title, you can effectively draw users' attention back to your site, ensuring they stay informed and engaged. Increased User Engagement: Implementing flashing tab notifications helps keep users actively engaged with your content, even when they are multitasking or browsing other tabs. Enhanced User Experience: Notifying users of real-time updates, new messages, or critical information through flashing tab notifications ensures they do not miss out on important content, thus improving overall user satisfaction. Optimized Communication: Utilizing flashing tab notifications allows for timely and effective communication with users, making sure they are immediately aware of any significant changes or updates.

Implementation Effort

Impact on a goal

Assets

Today 9:41
9:41
Automation
Today 9:41
9:41
Automation – Pop-up
Today 9:41
9:41
Pop Up Creation
Outcome
Higher level of customer engagement
Higher level of customer loyalty
Boost of sales

Detail user scenario

The process begins by detecting when a user switches tabs, indicating they might be leaving your website. In response, a flashing tab notification is displayed to capture the user's attention and draw them back. Simultaneously, this action triggers an automation event, setting off a series of predefined responses. When the user returns to the website, they are greeted with a pop-up that can offer tailored messages, deals, or reminders, thereby enhancing engagement and encouraging them to stay on the page. This seamless integration of detection, notification, and response effectively keeps users engaged and reduces bounce rates.

Step-by-step

  • 1
    Detect User switching tabs to leave your website.
  • 2
    Display Flashing Tab Notification to boost engagement.
  • 3
    Send Event to trigger Automation.
  • 4
    Show a Pop Up when User comes back to your website.

Detail user scenario

Step-by-step

  • 1
    Detect User switching tabs to leave your website.
  • 2
    Display Flashing Tab Notification to boost engagement.
  • 3
    Send Event to trigger Automation.
  • 4
    Show a Pop Up when User comes back to your website.

How to implement it?

Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:

Used Modules

Pop-Ups

Collect information from your visitors and navigate them on the website.

SMS Messages

Automate SMS delivery based on user actions or specific conditions.

Push Notifications

Delivers personalized notifications to users of your website (webpush) or app (mobile push).

Landing Pages

Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.

Prerequisities
Step by Step Guide
Written by
Dawid Tyburek

Boost Engagement with Flashing Tab Notifications

Capture user attention by using dynamic flashing tab notifications to highlight new messages, updates, or urgent information.
Read the guide
Recommended data structure
Events
An event is a custom piece of information about something your user does.
Event name Event parameters
Popup Show
An effective Flashing Tab Notification flow is essential for maintaining user engagement and improving communication.
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