Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Recover Abandoned Carts with Emails

Retrieve abandoned carts by sending automated, personalized messages to remind customers of the items they left behind.

Goals

Improve conversion and sales

Manage leads and accelerate the sales funnel

Industries

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Description

Abandoned Cart recovery is a pivotal strategy in e-commerce that targets potential customers who have shown initial interest in products but have not completed their purchases. By implementing a structured approach to engage these customers through reminder emails, SMS, and push notifications, businesses can significantly increase their chances of converting abandoned carts into sales.

Implementation Effort

Impact on a goal

Assets

Today 9:41

9:41

Automation

Today 9:41

9:41

Outcome

Higher level of customer loyalty

Boost of sales

Detail user scenario

In this process, when a user adds a product to their cart, a "Add to cart" product event is sent to initiate the tracking sequence. To allow sufficient time for the user to complete their purchase, a delay module is incorporated, pausing further actions for a predetermined wait period. During this time, the system monitors to see if a purchase is completed. If no purchase is confirmed by the end of the delay, an email campaign is triggered. This email visually presents the products that were added to the cart in the last 24 hours, encouraging the user to revisit their cart and complete the purchase.

Step-by-step

1
Send Product Event with the type of "Add to cart"
2
Allow time for completion of Purchase using Delay module
3
Check if the Purchase has been made during wait period
4
If no Purchase, send Email Campaign, rendering Products added to cart in the last 24 hours

Detail user scenario

Step-by-step

1
Send Product Event with the type of "Add to cart"
2
Allow time for completion of Purchase using Delay module
3
Check if the Purchase has been made during wait period
4
If no Purchase, send Email Campaign, rendering Products added to cart in the last 24 hours

How to implement it?

Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:

Used Modules

Pop-Ups

Collect information from your visitors and navigate them on the website.

SMS Messages

Automate SMS delivery based on user actions or specific conditions.

Push Notifications

Delivers personalized notifications to users of your website (webpush) or app (mobile push).

Email Marketing

Send personalized emails that resonate with your users at the perfect moment.

Landing Pages

Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.

Embedded Forms

Get more data from users easily with embedded forms.

In-app Messages

Show pop-ups inside your mobile app to guide or inform your users.

Prerequisities

User.com implementation on a website

Ecommerce Product Events configured

Email Domain or own SMTP connected

Product Feed connected

Step by Step Guide

Written by

Dawid Tyburek

Recover Abandoned Carts with Emails

Retrieve abandoned carts by sending automated, personalized email messages to remind customers of the items they left behind.

Read the guide

Recommended data structure

Events

An event is a custom piece of information about something your user does.

Event name	Event parameters
Add to Cart (product event)	Occurs when a user adds a product to the cart.
Purchase (product event)	Occurs when a user adds purchases a certain product.
Product ID (event attribute)	An attribute that uniquely identifies a product, enabling precise tracking and analysis of specific product interactions within an event (string).

We have noticed a positive impact of the use of automation on sales growth. Some of the orders made daily come from activities supported by marketing automation. The "bring back" campaign alone achieves a CTR of 10% and an OR of 56%.