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Recover Abandoned Carts with Emails
Retrieve abandoned carts by sending automated, personalized messages to remind customers of the items they left behind.
Objectifs
Improve conversion and sales
Manage leads and accelerate the sales funnel
Secteurs
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Balises
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Descriptif
Abandoned Cart recovery is a pivotal strategy in e-commerce that targets potential customers who have shown initial interest in products but have not completed their purchases. By implementing a structured approach to engage these customers through reminder emails, SMS, and push notifications, businesses can significantly increase their chances of converting abandoned carts into sales.
In this process, when a user adds a product to their cart, a "Add to cart" product event is sent to initiate the tracking sequence. To allow sufficient time for the user to complete their purchase, a delay module is incorporated, pausing further actions for a predetermined wait period. During this time, the system monitors to see if a purchase is completed. If no purchase is confirmed by the end of the delay, an email campaign is triggered. This email visually presents the products that were added to the cart in the last 24 hours, encouraging the user to revisit their cart and complete the purchase.
Étape par étape
1
Send Product Event with the type of "Add to cart"
2
Allow time for completion of Purchase using Delay module
3
Check if the Purchase has been made during wait period
4
If no Purchase, send Email Campaign, rendering Products added to cart in the last 24 hours
Detail user scenario
Step-by-step
1
Send Product Event with the type of "Add to cart"
2
Allow time for completion of Purchase using Delay module
3
Check if the Purchase has been made during wait period
4
If no Purchase, send Email Campaign, rendering Products added to cart in the last 24 hours
Comment le mettre en œuvre ?
La mise en œuvre de l'automatisation des cas d'utilisation implique plusieurs étapes et outils clés. Voici des ressources complètes pour vous aider à démarrer :
Modules d'occasion
Pop-Ups
Collect information from your visitors and navigate them on the website.
SMS Messages
Automate SMS delivery based on user actions or specific conditions.
Push Notifications
Delivers personalized notifications to users of your website (webpush) or app (mobile push).
An event is a custom piece of information about something your user does.
Event name
Event parameters
Add to Cart (product event)
Occurs when a user adds a product to the cart.
Purchase (product event)
Occurs when a user adds purchases a certain product.
Product ID (event attribute)
An attribute that uniquely identifies a product, enabling precise tracking and analysis of specific product interactions within an event (string).
We have noticed a positive impact of the use of automation on sales growth. Some of the orders made daily come from activities supported by marketing automation. The "bring back" campaign alone achieves a CTR of 10% and an OR of 56%.
Bartłomiej Foszer
Pomelo Food Company
Join others who leveraged this use-Case
Cheat Sheet
To bring your email sequence to the next level check how you can use the following methods:
Assign discount/coupon code and send it with Email Campaign.
Read more
Consider using social proof in one of your email campaigns.
Discover the Perfect Use-Case for Your Company
Don't waste time on repetitive tasks. Let automations handle it.
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