When a contact adds products to the cart but does not complete a purchase within one hour, the system evaluates eligibility for a WhatsApp recovery message. If the contact has not purchased recently, is not capped, and has WhatsApp consent, a conversational message is sent. The message focuses on offering help rather than pushing a sale, using interactive buttons such as viewing the cart or chatting with a human advisor. This approach reduces abandonment by addressing doubts, questions, or friction points in real time.
Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:
Collect information from your visitors and navigate them on the website.
Automate SMS delivery based on user actions or specific conditions.
Delivers personalized notifications to users of your website (webpush) or app (mobile push).
Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.
| Attribute name | Attribute type |
|---|---|
| phone_number | (standard) phone number |
| Consent WhatsApp | (custom) boolean |
| WhatsApp code | (custom) string |
| Event name | Event attributes |
|---|---|
| Capping WhatsApp cart recovery |
| Product Event name | Customer path |
|---|---|
| Add to cart | added the product to the cart |
| Purchase | order completed with the product |
| Segment name | Segment definition |
|---|---|
| Capping WhatsApp cart recovery | Manage the marketing pressure of WhatsApp recovery for 3 days |
.svg)
.svg)
