E-commerce
Sprzedaż
Loyalty
Zaangażowanie
B2C
E-commerce i handel detaliczny
Use-CasesThe "VIP Flash Access" Protocol: The Velvet Rope Strategy
WhatsApp
WhatsApp
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The “VIP Flash Access” Protocol: The Velvet Rope Strategy

Reward your highest-value customers with exclusive, time-limited access delivered through WhatsApp
Cele
Improve monetization, revenue and lifetime value
Improve customer satisfaction and loyalty
Encourage repeat sales
Branże
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Tagi
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Opis

This use case enables brands to create true exclusivity by granting top customers access to hidden product drops via WhatsApp. A tightly controlled, time-limited message reaches only High LTV contacts, turning loyalty into immediate action. WhatsApp’s high visibility makes it ideal for flash events where timing and attention are critical. The strategy strengthens emotional loyalty while driving incremental revenue from your most valuable audience.

Wysiłek wdrożeniowy

Wpływ na cel

Assets

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Outcome
Increased revenue from high-value customers
Stronger loyalty among VIP segments
Higher engagement during flash sales

Scenariusz użytkownika

On a predefined calendar date, the system targets only contacts belonging to the High LTV segment who have a valid phone number and WhatsApp consent. These contacts receive a WhatsApp message inviting them to a secret product drop available for a limited time. The shared links lead to hidden products that are not accessible through the regular website navigation. The short availability window reinforces urgency and reinforces the feeling of exclusive access.

Krok po kroku

  • 1
    High LTV segment qualification: The system evaluates contacts based on calculated Total LTV from delivered orders and assigns them to the High LTV segment once the defined threshold is reached
  • 2
    Consent and channel eligibility check: Before sending any message, the automation verifies that the contact has a valid phone number and Consent WhatsApp set to TRUE
  • 3
    Scheduled flash access trigger: On the specified calendar date and time, the automation launches exclusively for contacts in the High LTV segment, ensuring no broader audience exposure
  • 4
    VIP WhatsApp message delivery: A WhatsApp message is sent containing “secret drop” links that unlock hidden products, available only for a short flash window of one to two hours
  • 5
    Exclusive access experience: Contacts who click the link gain access to products invisible to standard users, reinforcing exclusivity and encouraging immediate purchase decisions

Szczegółowy scenariusz użytkownika

Krok po kroku

  • 1
    High LTV segment qualification: The system evaluates contacts based on calculated Total LTV from delivered orders and assigns them to the High LTV segment once the defined threshold is reached
  • 2
    Consent and channel eligibility check: Before sending any message, the automation verifies that the contact has a valid phone number and Consent WhatsApp set to TRUE
  • 3
    Scheduled flash access trigger: On the specified calendar date and time, the automation launches exclusively for contacts in the High LTV segment, ensuring no broader audience exposure
  • 4
    VIP WhatsApp message delivery: A WhatsApp message is sent containing “secret drop” links that unlock hidden products, available only for a short flash window of one to two hours
  • 5
    Exclusive access experience: Contacts who click the link gain access to products invisible to standard users, reinforcing exclusivity and encouraging immediate purchase decisions

Jak to wdrożyć?

Wdrożenie automatyzacji przypadków użycia obejmuje kilka kluczowych kroków i narzędzi. Oto obszerne zasoby, dzięki którym możesz zacząć:

Używane moduły

Wyskakujące okienka

Marketing na nowym poziomie z pięknym wizualnym kreatorem przeciągania i upuść.

SMS Messages

Automate SMS delivery based on user actions or specific conditions.

Push Notifications

Delivers personalized notifications to users of your website (webpush) or app (mobile push).

Marketing e-mailowy

Wysyłaj spersonalizowane e-maile, które rezonują z Twoimi użytkownikami w idealnym momencie.

Landing Pages

Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.

Formularze osadzone

Marketing na nowym poziomie z pięknym wizualnym kreatorem przeciągania i upuść.

In-app Messages

Show pop-ups inside your mobile app to guide or inform your users.

Deals

Deals help you track sales opportunities and manage your pipeline efficiently.

WhatsApp

Launch personalized, automated WhatsApp campaigns.

Mobile Wallet

Reach customers effortlessly through Apple and Google Wallet.

Coupons

Create promotions, import unique codes, and assign them automatically.

Wymagania wstępne
Przewodnik krok po kroku
Napisane przez

Skorzystaj z przewodnika
Zalecana struktura danych
Contact Attributes
Contact attribute is a named data field that describes a specific property of a contact stored on its profile and used for segmentation, personalization, reporting, and automation.
Attribute name Attribute type
phone_number (standard) phone number
Consent WhatsApp (custom) boolean
LTV (custom) string
Segments
Segments are dynamic groups generated based on predefined criteria, which update in real-time as contacts behaviors and attributes change.
Segment name Segment definition
High LTV LTV is greater than 5000
Orders Delivered Deals on stage Completed
Calculated Attributes
Calculated Attributes lets you collect numerical data. You can either count event occurrences or sum up the value of their attributes.
Name Definition Updates the attribute
Total LTV from Deals' segment "Orders Delivered" Total LTV from Deals' segment "Orders Delivered" LTV
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Dołącz do innych którzy użyli ten Use-Case
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Warning
Things to take into consideration when leveraging this use-case
Adjust the copy and links in the WhatsApp campaign
Adjust the "High LTV" segment to your business scenario

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