Turn WhatsApp into your most personal marketing channel

Reach your customers where they already are
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Automate conversations on WhatsApp – right inside User.com

With native WhatsApp integration in User.com, you can reach customers on their favorite channel – while keeping every message aligned with your broader omnichannel experience.
Plan and send personalized messages, trigger follow-ups and combine WhatsApp with email, SMS, push, and on-site campaigns – all in one platform.
Notify at the right moment
Engage with dynamic, personalized messages
Enrich content with media and interactive buttons
Automate replies and follow-ups
Drive traffic, sales, and customer action

WhatsApp messaging – built in and ready

Explore Key Features

Automated & personalized campaigns

Send one-time or behavior-triggered messages using flexible automation rules

Easy template management

Create your own or use Meta-approved templates – fully synced and ready to go

Dynamic personalization

Use snippet tags and real-time data to tailor each message

Rich message content

Add headers (text, image, video, file) and interactive buttons (CTA or quick reply)

Track results & user preferences

See message stats, user interactions, and opt-out history in one place

Fully integrated & secure

Work natively in User.com – no plugins, no third-party tools

The WhatsApp advantage

powered by User.com

Acquisition

Capture new WhatsApp subscribers through campaign actions that update the opt-in attribute in real time.

Conversion

Send dynamic messages with personalized content, offers, or product data – delivered at the right time, to the right users.

Retention

Re-engage customers with automated reminders, loyalty perks, or transactional updates that keep your brand top of mind.

Omnichannel orchestration

Combine WhatsApp with email, SMS, push, and on-site campaigns for seamless, cross-channel experiences.

Performance insights

Track delivery and open rates, and view message history directly in each user’s profile – alongside other channel data.

Data-powered automation

Trigger messages based on behavior, preferences, or purchase history – using real-time user attributes and product info.

Use Cases by Industry

Tailored solutions for every business

Inform customers when a previously unavailable product is back in stock, encouraging them to complete their purchase

A WhatsApp message is sent to the user:

Your size M in the green jacket is back in stock!

The message includes a CTA button:

Shop now

See it in action

Re-engage recent customers with personalized lunch-time offers to drive repeat purchases

You send a WhatsApp message shortly before peak hours:

Craving something delicious? Your favorite burger is 20% off today!

The message includes a CTA button:

Order now

See it in action

Help users prepare for upcoming trips and increase ancillary service sales, such as airport transfers

You send a WhatsApp message a few days before departure:

Your flight to Barcelona is coming up! Need a ride to the airport? Book now and save 10%.

The message includes a CTA button:

Book transfer

See it in action

Remind users about an approaching event and offer them the option to upgrade their ticket for a better experience

A WhatsApp message is sent ahead of the event:

Only 2 days left until the concert! Upgrade to front row for just $15.

The message includes a CTA button:

Upgrade now

See it in action
Standard Features

See what comes standard in User.com

Powerful, self-serve marketing platform to help you convert, engage, and retain more users. Trusted by thousands of companies.

WhatsApp Integration

Connect your official WhatsApp Business account via Meta. Start sending messages through the most popular chat app in the world.

Message Automation

Trigger messages based on user behavior or message events like “sent”, “opened” or “unsubscribed”.

Template Management

Use templates from Meta or create your own directly in User.com – all synced and ready to send.

Personalization

Use dynamic tags and product data to personalize each message, just like in email campaigns.

Delivery Tracking

See delivery and open status right in user profiles – and use them in automations.

Consent & Compliance

Track user consent with the “Unsubscribed from WhatsApp” attribute – stay fully GDPR-compliant.

Grow your business automatically

Don't waste time on repetitive tasks. Let automations handle it.
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