Zaangażowanie
Kampanie drip
Email
Dostarczalność
Newsletter
Text Link
Text Link
Text Link
Use-CasesDouble opt-in process
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Double opt-in process

Elevating engagement and deliverability for a more committed subscriber base.
Cele
Enhance Email Deliverability
Increase Subscriber Engagement
Branże
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Tagi
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Opis

Double opt-in is a crucial step in building a thriving online business, ensuring that every subscriber genuinely wants to hear from you. This process not only boosts your engagement rates by filtering out uninterested parties but also enhances your email deliverability and reputation. Choose double opt-in to create a dedicated and responsive audience, setting the stage for increased conversions and sustained business growth.

Wysiłek wdrożeniowy

Wpływ na cel

Assets

Today 9:41
9:41
Email Campaign “Confirm your subscription”
Today 9:41
9:41
Email Campaign “You're In! Welcome to the Inside Scoop 🌟”
Today 9:41
9:41
Automation
Outcome
Improved Email List Quality
Enhanced Customer Relationships
Reduced Spam Complaints

Scenariusz użytkownika

When a user subscribes via a pop-up, they receive a confirmation email. Clicking the link adds them to the "Newsletter" list, updates their "Marketing consent," and triggers the "Newsletter subscription" event. They then receive a "Thank You" email campaign to confirm their subscription and engage them further.

Krok po kroku

  • 1
    User fills a newsletter subscription pop-up and gets an email to confirm the email address.
  • 2
    On click user is added to the “Newsletter” list and the “Marketing consent” attribute gets updated.
  • 3
    The “newsletter_subscription” event is fired and the “unsubscribed from emails” attribute is updated.
  • 4
    User receives the “Thank You” email campaign.

Szczegółowy scenariusz użytkownika

Krok po kroku

  • 1
    User fills a newsletter subscription pop-up and gets an email to confirm the email address.
  • 2
    On click user is added to the “Newsletter” list and the “Marketing consent” attribute gets updated.
  • 3
    The “newsletter_subscription” event is fired and the “unsubscribed from emails” attribute is updated.
  • 4
    User receives the “Thank You” email campaign.

Jak to wdrożyć?

Wdrożenie automatyzacji przypadków użycia obejmuje kilka kluczowych kroków i narzędzi. Oto obszerne zasoby, dzięki którym możesz zacząć:

Używane moduły

Wyskakujące okienka

Marketing na nowym poziomie z pięknym wizualnym kreatorem przeciągania i upuść.

SMS Messages

Automate SMS delivery based on user actions or specific conditions.

Push Notifications

Delivers personalized notifications to users of your website (webpush) or app (mobile push).

Marketing e-mailowy

Wysyłaj spersonalizowane e-maile, które rezonują z Twoimi użytkownikami w idealnym momencie.

Landing Pages

Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.

Formularze osadzone

Marketing na nowym poziomie z pięknym wizualnym kreatorem przeciągania i upuść.

In-app Messages

Show pop-ups inside your mobile app to guide or inform your users.

Wymagania wstępne
Przewodnik krok po kroku
Napisane przez
Alina Shafikova

How to implement Double Opt-in process

Boosting Subscriber Engagement and Compliance in Email Marketing.
Skorzystaj z przewodnika
Zalecana struktura danych
Events
An event is a custom piece of information about something your user does.
Event name Event parameters
Newsletter subscription Event is sent when the user confirms the newsletter subscription. It is triggered when the user confirms the subscription via the double opt-in process.
Send opt in Event is sent each time the user fills the form/pop-up to subscribe to the newsletter. It will trigger the Double Opt-in process.
Marketing consent (user attribute) Consent collected from the website forms/user panel (boolean).
Lists
A list is a way to organize users into groups, not necessarily using the same filters for all of them.
List Name Criteria
Newsletter The list will confirm newsletter subscribers.
Businesses that implement a double opt-in process see up to a 50% increase in engagement, with cleaner email lists and significantly lower unsubscribe rates. This strategy ensures that 75% of your subscribers are more likely to be actively interested in your content, boosting the effectiveness of email campaigns.
Dołącz do innych którzy użyli ten Use-Case
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Cheat Sheet
To bring your email sequence to the next level check how you can use the following methods:
A/B tests - check which CTA works best for your audience.
Unique coupon codes - to give more value to user fresh newsletter subscribers.
Read more
To redirect user to a dedicated page with the subscription confirmation, create a landing page right in User.com app.
Read more

Odkryj idealny przypadek użycia dla Twojej firmy

Nie trać czasu na powtarzalne zadania. Pozwól automatyzacji sobie z tym poradzić.
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Odkryj idealny przypadek użycia dla Twojej firmy

Nie trać czasu na powtarzalne zadania. Pozwól automatyzacji sobie z tym poradzić.
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