Engagement
Drip campaigns
Email
Deliverability
Newsletter
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Use-CasesDouble opt-in process
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Double opt-in process

Elevating engagement and deliverability for a more committed subscriber base.
Goals
Enhance Email Deliverability
Increase Subscriber Engagement
Industries
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Description

Double opt-in is a crucial step in building a thriving online business, ensuring that every subscriber genuinely wants to hear from you. This process not only boosts your engagement rates by filtering out uninterested parties but also enhances your email deliverability and reputation. Choose double opt-in to create a dedicated and responsive audience, setting the stage for increased conversions and sustained business growth.

Implementation Effort

Impact on a goal

Assets

Today 9:41
9:41
Email Campaign “Confirm your subscription”
Today 9:41
9:41
Email Campaign “You're In! Welcome to the Inside Scoop 🌟”
Today 9:41
9:41
Automation
Outcome
Improved Email List Quality
Enhanced Customer Relationships
Reduced Spam Complaints

Detail user scenario

When a user subscribes via a pop-up, they receive a confirmation email. Clicking the link adds them to the "Newsletter" list, updates their "Marketing consent," and triggers the "Newsletter subscription" event. They then receive a "Thank You" email campaign to confirm their subscription and engage them further.

Step-by-step

  • 1
    User fills a newsletter subscription pop-up and gets an email to confirm the email address.
  • 2
    On click user is added to the “Newsletter” list and the “Marketing consent” attribute gets updated.
  • 3
    The “newsletter_subscription” event is fired and the “unsubscribed from emails” attribute is updated.
  • 4
    User receives the “Thank You” email campaign.

Detail user scenario

Step-by-step

  • 1
    User fills a newsletter subscription pop-up and gets an email to confirm the email address.
  • 2
    On click user is added to the “Newsletter” list and the “Marketing consent” attribute gets updated.
  • 3
    The “newsletter_subscription” event is fired and the “unsubscribed from emails” attribute is updated.
  • 4
    User receives the “Thank You” email campaign.

How to implement it?

Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:

Used Modules

Pop-Ups

Collect information from your visitors and navigate them on the website.

SMS Messages

Automate SMS delivery based on user actions or specific conditions.

Push Notifications

Delivers personalized notifications to users of your website (webpush) or app (mobile push).

Email Marketing

Send personalized emails that resonate with your users at the perfect moment.

Landing Pages

Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.

Embedded Forms

Get more data from users easily with embedded forms.

In-app Messages

Show pop-ups inside your mobile app to guide or inform your users.

Prerequisities
Step by Step Guide
Written by
Alina Shafikova

How to implement Double Opt-in process

Boosting Subscriber Engagement and Compliance in Email Marketing.
Read the guide
Recommended data structure
Events
An event is a custom piece of information about something your user does.
Event name Event parameters
Newsletter subscription Event is sent when the user confirms the newsletter subscription. It is triggered when the user confirms the subscription via the double opt-in process.
Send opt in Event is sent each time the user fills the form/pop-up to subscribe to the newsletter. It will trigger the Double Opt-in process.
Marketing consent (user attribute) Consent collected from the website forms/user panel (boolean).
Lists
A list is a way to organize users into groups, not necessarily using the same filters for all of them.
List Name Criteria
Newsletter The list will confirm newsletter subscribers.
Businesses that implement a double opt-in process see up to a 50% increase in engagement, with cleaner email lists and significantly lower unsubscribe rates. This strategy ensures that 75% of your subscribers are more likely to be actively interested in your content, boosting the effectiveness of email campaigns.
Join others who leveraged this use-Case
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Cheat Sheet
To bring your email sequence to the next level check how you can use the following methods:
A/B tests - check which CTA works best for your audience.
Unique coupon codes - to give more value to user fresh newsletter subscribers.
Read more
To redirect user to a dedicated page with the subscription confirmation, create a landing page right in User.com app.
Read more

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In-app
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On site
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Creating Deals and Tasks for Sales Agents automatically few days after subscription end
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