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Exit Intent Pop-up on desktop to grab fresh Newsletter subscribers

Maximize your engagement opportunities with the sophisticated exit-intent popup, designed to capture the attention of potential subscribers just as they're about to leave your website.
Goals
Newsletter list growth
Customer engagement
Industries
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Description

Harness the power of the moment with exit-intent pop-ups on your desktop site. As visitors prepare to leave, capture their attention—and their email addresses—with irresistible offers and exclusive content, transforming fleeting visits into lasting connections. Elevate your newsletter subscription rates and keep your brand at the forefront of their minds, turning potential exits into exciting opportunities for engagement.

Implementation Effort

Impact on a goal

Assets

Today 9:41
9:41
Automation
Today 9:41
9:41
Exit intent pop-up
Today 9:41
9:41
GTM Tag
Outcome
Increased Subscriber Base
Enhanced Interaction with Content

Detail user scenario

When a user attempts to leave the website without providing any data, an exit-intent pop-up is triggered by their mouse moving towards the close button. This pop-up displays a catchy and attractive offer, enticing the user to subscribe to the newsletter, effectively turning a potential exit into a valuable engagement opportunity.

Step-by-step

  • 1
    User tries to leave the website without leaving any data
  • 2
    Exit-intent pop-up is shown on a mouse leave action
  • 3
    Catchy and attractive offer makes the user subscribe to the newsletter.

Detail user scenario

Step-by-step

  • 1
    User tries to leave the website without leaving any data
  • 2
    Exit-intent pop-up is shown on a mouse leave action
  • 3
    Catchy and attractive offer makes the user subscribe to the newsletter.

How to implement it?

Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:

Used Modules

Pop-Ups

Collect information from your visitors and navigate them on the website.

SMS Messages

Automate SMS delivery based on user actions or specific conditions.

Push Notifications

Delivers personalized notifications to users of your website (webpush) or app (mobile push).

Landing Pages

Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.

Prerequisities
Step by Step Guide
Written by
Alina Shafikova

Exit Intent Pop-up on desktop to grab fresh Newsletter subscribers

Learn how to effectively set up an exit-intent pop-up to capture visitors' information before they leave your website.
Read the guide
Recommended data structure
Events
An event is a custom piece of information about something your user does.
Event name Event parameters
Exit intent Event is fired on a mouse leave action. It is sent via GTM.
Send opt in Event is sent each time the user fills the form/pop-up to subscribe to the newsletter. It will trigger the Double Opt-in process.
Exit-intent pop-ups have an impressive potential to convert an additional 2 to 4% of visitors into newsletter subscribers. This strategy effectively captures users' attention at the critical moment they decide to leave the site, significantly enhancing subscriber acquisition rates and overall website engagement.
OptinMonster
Source
Join others who leveraged this use-Case
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Cheat Sheet
To bring your email sequence to the next level check how you can use the following methods:
Definitely the newsletter subscription process is not complete without the double opt-in process.
Read more
Build strong relationship with the newsletter subscriber with the help of the onboarding sequence.
Read more
Warning
Things to take into consideration when leveraging this use-case
Please remember that some browser extensions can block the work of GTM. Then all scripts loaded via GTM container will also not work.

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