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Notification omnichannel sequence about the ending of the subscription period to prevent churn
Stay Connected: Proactively prevent churn with omnichannel subscription alerts!
Goals
Improve retention and fight churn
Encourage repeat sales
Industries
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Description
Never miss a renewal with our smart omnichannel notification service. By providing timely reminders across various platforms, we help you maintain continuous engagement with your subscribers. Enhance your retention efforts and reduce churn with our efficient, automated alert system. Prevent subscription churn: Ensure customers receive timely alerts to renew their subscriptions. Seamless multichannel communication: Deliver consistent reminders across various platforms for maximum reach. Enhanced customer engagement: Keep customers informed and engaged, reducing the risk of subscription lapses. Automated retention strategy: Use smart, automated reminders to proactively manage renewals without manual intervention.
Renew now at a discounted rate before you lose your exclusive offer! New customers don’t get this discount. Extend your subscription at example.com
9:41
Outcome
Reduced Churn Rates
HHigher Level of Customer Retention
Improved Revenue Stability
Detail user scenario
To optimize subscription renewals, implement a tiered notification strategy. Begin with a push notification five days before subscription expiration, reminding users via their mobile app to extend their subscription. Follow up three days prior with a targeted email campaign to encourage renewal. On the day before expiration, send an SMS to prompt immediate action. Lastly, on the expiration day itself, dispatch a final email urging users to renew, maximizing the opportunity for retention.
Step-by-step
1
Five days before expiration: Detect users whose subscriptions are about to end in 5 days and send them a push notification through the mobile app, encouraging them to extend their subscription
2
Three days before expiration: Identify users with subscriptions ending in 3 days and send an email campaign encouraging renewal
3
One Day before expiration: Detect users whose subscriptions end the next day and send them an SMS message to prompt renewal
4
On the day of expiration: Filter out users whose subscriptions end today and send them a final email campaign encouraging them to extend their subscription
Please note that using other channels is optional. An email notification sent on the proposed day should suffice.
Detail user scenario
Step-by-step
1
Five days before expiration: Detect users whose subscriptions are about to end in 5 days and send them a push notification through the mobile app, encouraging them to extend their subscription
2
Three days before expiration: Identify users with subscriptions ending in 3 days and send an email campaign encouraging renewal
3
One Day before expiration: Detect users whose subscriptions end the next day and send them an SMS message to prompt renewal
4
On the day of expiration: Filter out users whose subscriptions end today and send them a final email campaign encouraging them to extend their subscription
Please note that using other channels is optional. An email notification sent on the proposed day should suffice.
How to implement it?
Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:
Used Modules
Pop-Ups
Collect information from your visitors and navigate them on the website.
SMS Messages
Automate SMS delivery based on user actions or specific conditions.
Push Notifications
Delivers personalized notifications to users of your website (webpush) or app (mobile push).
An attribute is a specific piece of data related to a user's profile or activities.
Attribute name
Attribute parameters
Account active
You need to clearly define what constitutes an 'active account' that is eligible for extension.
User.com supports our business in many aspects including encouraging customers to renew a subscription once purchased and, as far, the system helps us to obtain 36% of subscription’s renewals.
Paweł Witkowski
COO & CTO at Centrum Respo
Join others who leveraged this use-Case
Cheat Sheet
To bring your email sequence to the next level check how you can use the following methods:
Assign discount/coupon code and send it with Email Campaign.
Read more
Be sure to underline the benefits of the renewal e.g lower price for the existing customers than the new ones.
Use personalised content in each message and dynamically render data for each individual receiver.
Read more
Discover the Perfect Use-Case for Your Company
Don't waste time on repetitive tasks. Let automations handle it.
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