Happy birthday campaign including landing page of gathering date of birth

Boost customer loyalty and engagement with a Happy Birthday campaign, featuring a landing page to seamlessly gather birth dates!

Goals

Encourage repeat sales

Improve customer satisfaction and loyalty

Industries

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Description

Enhance customer relationships with our automated Happy Birthday campaign, designed to make every client feel special on their big day. Effortlessly collect birth dates with our user-friendly landing page, ensuring you never miss an opportunity to engage. Increase customer loyalty and drive repeat business with personalized birthday greetings that leave a lasting impression.

Implementation Effort

Impact on a goal

Assets

Today 9:41

9:41

Automation - Pop-up

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Automation - Email

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Today 9:41

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Pop-up

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Landing Page

Outcome

Higher level of customer engagement

Higher level of customer loyalty

Enhanced database collection

Detail user scenario

The process starts by identifying users on your platform who lack essential data such as email addresses or birthdates. These users are then redirected to a specialized landing page via a pop-up that encourages them to submit their birthdates. On this landing page, a form is used to collect both emails and birthdays. Once this information is gathered, it is stored and used to trigger a birthday campaign. This campaign waits until each user's birthday to send out personalized greetings or offers, effectively engaging users on their special day and enhancing customer relations.

Step-by-step

1
Identify users with missing data: detect those without email, birthday or both
2
Redirect those users to the landing page: using a popup encourage them to leave their birthdates on a separate landing page
3
Gather data: using the form, gather emails and birthdays
4
Send birthday campaign: wait for the user's birthday and reach out to them with a birthday campaign

Detail user scenario

Step-by-step

1
Identify users with missing data: detect those without email, birthday or both
2
Redirect those users to the landing page: using a popup encourage them to leave their birthdates on a separate landing page
3
Gather data: using the form, gather emails and birthdays
4
Send birthday campaign: wait for the user's birthday and reach out to them with a birthday campaign