Optimize every campaign with data-driven insights

Test different variants of your messages, designs, or entire customer journeys to see what really works – across multiple channels in User.com
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Automated Testing – One-off Campaigns

Let the system choose the winner for you

When running one-off campaigns, User.com automatically monitors KPIs like open rate or click rate. The best-performing variant is then sent or shown to the rest of your audience – fully automated.
Create multiple versions of your message
Define the KPI that matters most (open, click, conversion)
Automatically send or show the winning variant to the remaining audience
Manual Testing – Automations

Test entire flows and compare results

In automation scenarios, you can add an A/B Split block to send users down different paths. Results are visible in reports, so you can decide which journey works best.
Compare not just messages, but also timing, channels, and triggers
Use reports to evaluate performance across each path
Optionally create two separate automations and compare results manually

Turn basic actions to useful data

Trigger automations from real behavior and enrich profiles with the data you need to personalize every journey.
✔ GDPR & CCPA-compliant  ✔ Dedicated Customer Support
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Make every campaign smarter with A/B/X Testing

Test, learn, and optimize across channels with built-in experimentation tools

Conversions

Boost sales and engagement with winning variants chosen by data, not guesswork

Recovery

Bring back lost revenue by testing nudges that recover abandoned carts or inactive users

Engagement

Reconnect with your audience by testing personalized content and timing

Consistency

Apply the same winning strategy across channels for a unified brand experience

Efficiency

Reduce wasted effort by focusing only on the messages that actually work

Automation

Save time with automated winner selection in one-off campaigns and scalable testing flows

Grow your business automatically

Don't waste time on repetitive tasks. Let automations handle it.
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