Triggers & Events

No-code Automations

What are Triggers?

Triggers are the starting point of any automation – the spark that makes a workflow run.
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In User.com you have access to 25+ different triggers, including specialized ones like Event Trigger and Product Event Trigger, so you can launch flows in almost any context.

No-code Automations

What are Events?

Events represent what your users actually do on your website or in your app – clicking a button, registering an account, submitting a form, making a purchase, or even leaving your site.
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Once sent to User.com (via code snippet, API, or GTM), these actions can be used to trigger automations, personalize user journeys, or build audience segments.

Turn basic actions to useful data

Trigger automations from real behavior and enrich profiles with the data you need to personalize every journey.

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Every action can start a journey

Explore Key Features

25+ Triggers Available

Start automations with a wide variety of trigger types

Event Trigger

Launch a flow whenever a chosen user event occurs

Product Event Trigger

React to product-specific actions like add-to-cart or purchase

Event Attributes

Pass details such as product name, price, or coupon to make flows more relevant

Instant Activation

Workflows start in real time, immediately after the trigger fires

Multiple Starts

Combine several triggers to launch a single automation in different ways

Start the Journey

Standard Features

See what comes standard in User.com

Turn user actions into powerful automation starters and design flows that match your business needs

Launch Automations

Start workflows instantly when any user action occurs – from sign-ups to purchases.

Chain Triggers

Combine multiple triggers in one flow to create more advanced and flexible automations.

Enrich Events

Add custom attributes to events – for example details about the user, the page, or the action – to deliver more relevant and personalized content.

Control Timing

Define exactly when automations should start, ensuring messages land at the perfect moment.

Unlimited Flexibility

Create unlimited custom events to match any use case or business scenario.

Monitor Activity

Track which events and triggers fire most often to understand user engagement and optimize flows.

Grow your business automatically

Don't waste time on repetitive tasks. Let automations handle it.