Track the revenue your email campaigns generate

See the real financial impact of your email campaigns by linking user actions to revenue events
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Analytics

What are Revenue Insights?

Revenue Insights show you how much profit your email campaigns bring within a given period of time.
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The system attributes revenue to campaigns based on defined revenue events (like purchases) and the closest user interaction with your emails. This way you know which messages actually drive business value.

Everything you need to connect your email campaigns with real revenue outcomes

Explore Key Features

Revenue Events

Define the key action (e.g. purchase) that counts as a conversion

Custom Attributes

Select a numeric attribute (like price) that will be summed up to calculate revenue

Currency Support

Attach a currency suffix (USD, EUR, etc.) for clear reporting

Attribution Logic

Revenue is linked to the closest opened or clicked email within the defined period

Flexible Timeframes

Set how many days (revenue period) after an email the revenue should be attributed

Daily Updates

Campaign revenue recalculates automatically once per day
Track Campaign Revenue
Standard Features

See what comes standard in User.com

Go beyond opens and clicks – measure the real business outcomes of your email campaigns

Measure ROI

Track how much revenue each email campaign generates.

Optimize Campaigns

See which emails bring the most profit and focus on what works.

Improve Attribution

Connect purchases to the closest influencing email campaign.

Segment by Value

Use revenue data to identify and target high-value subscribers.

Test & Compare

Evaluate which email variants or strategies maximize revenue.

Close the Loop

Link your email marketing directly to business results.

Grow your business automatically

Don't waste time on repetitive tasks. Let automations handle it.
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