From slow subscriber growth to +162% increase in just 2 years
E-commerce Team
Somfy
"We were looking for a tool that would allow us to work faster and smarter – without months of implementation and with real support from the technology partner. From the very beginning, User.com stood out with its approach: they thoroughly analyzed our needs, helped us build the right foundations, and provided expert support at every stage – from strategy to ongoing activities."
E-commerce Team
Somfy
Company Details
Over 50 years of innovative solutions.
Somfy is a global brand that has been redefining the way we live and interact with home technology for decades. Present in 58 countries, with 125 subsidiaries and a team of over 9,000 employees, Somfy delivers modern, safe, and sustainable solutions in home automation and smart home systems.
🧩 The Main Challenges and Solution
Somfy decided to implement the User.com platform following an expert recommendation from an experienced e-commerce manager, who recognized its potential for scaling communication and marketing automation activities.
The key challenges the team faced included:
Slow growth of the subscriber base
Optimizing the purchasing journey to make it easier for users to move from visit to purchase
Strengthening brand presence in customer awareness and encouraging repeat purchases
Why User.com
The decision to choose User.com was accelerated by:
Quick implementation enabled by a simple tagging system in Tag Manager
A comprehensive needs analysis and infrastructure support provided by the User.com team
A high level of expert care – from technical analysis, through content preparation, to automation and analytics
⚙️ How User.com Helps
Somfy’s team makes extensive use of User.com’s core modules for marketing, sales, and retention activities:
📩 Email Marketing & Automation
Sending newsletters, promotional, and educational campaigns
Dynamically matching content to customer interests
Automated workflows reacting to user behavior
Promotional email
🪧 Pop-ups & Onsite Targeting
Subscription forms to boost lead generation
Onsite messages displayed at the right moment in the user journey
Engagement elements that increase retention
Email newsletter pop-up with incentive
🤖 Advanced Automations
Behavior-based workflows
Real-time personalization of offers
Automated campaigns supporting conversions and abandoned cart recovery
📊 Analytics & Reporting
Continuous monitoring of campaign performance
Data-driven strategy optimization
Checkout product recommendations
🎯 Goals & Achievements
Thanks to User.com, Somfy achieved key business objectives:
+162% growth in newsletter subscribers within 2 years
Systematic, consistent, and high-quality communication with customers
Automation that increased engagement and improved conversion rates
Stronger brand awareness and more frequent repeat purchases
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"Thanks to User.com, we not only significantly expanded our audience base, but also streamlined communication and automated many tasks that previously consumed a lot of time. This tool truly supports our sales and digital strategy."
E-commerce Team
Somfy
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