Primabiotic - specialists in natural supplementation. The brand focuses on creating products based on carefully selected, natural ingredients. Primabiotic emphasizes transparent formulations and high quality to support the body’s daily balance in a safe and effective way.
Their flagship product – drinkable collagen, Primabiotic Collagen – is highly popular among people who care about the condition of their skin, hair, and nails. Another widely chosen supplement is Primabiotic Hyaluron, a drinkable hyaluronic acid that supports skin hydration and elasticity from within. Convenient liquid forms and carefully selected ingredients make supplementation not only effective but also comfortable for everyday use.
As the company grows and expands internationally, the complexity of marketing activities increases – especially in the areas of segmentation and personalization – which directly led to the need for more advanced marketing automation.
Marketing automation at Primabiotic evolved alongside business growth and expansion into new markets. However, the previously used tool no longer met the growing needs of the marketing team, particularly in terms of flexibility and the ability to implement more advanced activities.
Key challenges included:
Positive User was selected as the tool that best met the company’s needs in terms of:
The implementation began with basic email marketing activities, which were then systematically expanded with additional channels and scenarios. As the collaboration developed, Primabiotic extended its activities to include SMS and additional onsite communication elements.
Marketing automation in the company is developed iteratively – new solutions are regularly tested and implemented based on current business needs.
Positive User enabled the integration and development of communication across multiple channels:
A key element was incorporating SMS as a complement to email communication – especially in scenarios where users did not respond to earlier messages. This helped increase campaign effectiveness and reach.
One of the key elements of the implementation was the ability for the marketing team to independently create landing pages without involving the IT department. Positive User enabled the creation of both lead generation and sales landing pages, as well as pages for promotional campaigns and events.
At the same time, onsite activities were developed to support conversion and user engagement. These included:
One of the most effective implementations was product page pop-ups displayed at key decision-making moments. Thanks to a clear value proposition, they significantly increased contact acquisition and database growth.
In later stages, more advanced scenarios were developed:
During the collaboration, Primabiotic migrated its stores to Shopify and gradually transferred other parts of its infrastructure.
Positive User ensured communication continuity and quick adaptation of automations to new conditions, allowing the migration process to proceed without significant disruptions.
An important element of the collaboration was ongoing support from Wiktor Materek, Customer Success Manager. Regular meetings, ongoing consultations, and the ability to quickly report changes ensured dynamic development of marketing automation without major obstacles.
The Primabiotic team operates in a continuous development model – new ideas are constantly tested and implemented, and technical support enables quick transformation into working solutions.
The implementation and development of marketing automation at Primabiotic aimed to scale communication and increase effectiveness within the existing customer base. These efforts resulted in significant growth both in contact databases and business performance.
The most visible results include substantial user base growth:
At the same time, the company recorded significant increases in revenue generated through marketing automation:
The implementation also improved customer experience and operational efficiency. Key changes included:
Additionally, marketing automation helped organize internal processes:
As a result, marketing automation has become not only one of the main sales channels but also a significant operational support for the entire organization.
