


The automation activates at a scheduled date and time to initiate a controlled launch send. It first verifies list quality by checking consent, email availability, and Bouncer recommendations. Eligible contacts are then routed into specific engagement-based segments that determine both priority and send timing. Each segment receives a tailored email after a randomized delay window, reducing volume spikes and improving deliverability. Once emails are delivered, performance can be evaluated across active and inactive segments to validate impact.
Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:
Collect information from your visitors and navigate them on the website.
Automate SMS delivery based on user actions or specific conditions.
Delivers personalized notifications to users of your website (webpush) or app (mobile push).
Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.

| Attribute name | Attribute type |
|---|---|
| (standard) string | |
| Consent email | (custom) boolean |
| Bouncer recommends | (custom) fixed-choice |
| Segment name | Segment definition |
|---|---|
| Active Contacts | Last email opened - less than 90 days ago OR Last email link clicked - less than 90 days ago OR Last seen - less than 90 days ago |
| Not Active Contacts | Last email opened - more than 90 days ago OR is unknown AND Last email link clicked - more than 90 days ago OR is unknown AND Last seen - more than 90 days ago OR is unknown |
| Leads | Product event Purchase - first occurrence is unknown |
| Leads Not Active | Segment: Not Active Contacts AND Segment: Leads |
| Leads Active | Segment: Active Contacts AND Segment: Leads |
| Customers | Product event Purchase - first occurrence has any value |
| Customers - Purchase last 90d | Product event Purchase - last occurrence less than 90 days ago |
| Customers - No Purchase last 90d | Product event Purchase - last occurrence more than 90 days ago |
| Customers Not Active | Segment: Not Active Contacts AND Segment: Customers - No Purchase last 90d |
| Customers Active | Segment: Active Contacts AND Segment: Customers - Purchase last 90d |