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Mobile Wallet Loyalty Card Registration Page

Enable secure loyalty program enrollment and automatically deliver a mobile wallet loyalty card

Goal
Improve customer satisfaction and loyalty
Encourage repeat sales
Gain a unified view of the customer
Industries
B2C
E-commerce
Automotive
Channels
On-site Experience
Mobile Marketing
Email

Description

A loyalty program is only as strong as its onboarding. If sign-up feels clunky or insecure, customers drop off before they even start. This use case removes the friction entirely. A dedicated landing page collects the essentials, a double opt-in email confirms the contact’s identity, and once verified, the loyalty card lands instantly in their Apple or Google Wallet — delivered via both email and SMS. No app download, no plastic card, no waiting. The customer is enrolled, verified, and equipped in minutes. Clean data flows into your system from day one, consent is airtight, and you’ve created a moment of value that sets the tone for the entire relationship.

Implementation Effort
Impact on a goal

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Recommended Data Structure
Code Snippets
Cheat Sheet
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Outcome

Higher loyalty program enrollment rates
Improved data quality through verified registrations
Increased repeat purchases from loyalty members

How it works in practice

A customer spots your loyalty program and lands on a dedicated registration page. They fill in their name, email, phone number, and tick SMS consent — 30 seconds, done. Immediately, a verification email hits their inbox. One click confirms their identity, and the system takes over: the registration event is logged, the loyalty workflow kicks in, and within moments, a mobile wallet loyalty card is delivered via email and SMS. The card sits in their Apple or Google Wallet, ready to use at the next purchase. No friction, no app, no follow-up needed. They’re in — and they feel it.

1

Loyalty registration form submission: The contact submits their first name, last name, email address, phone number, and SMS consent on the Mobile Wallet Loyalty Card Registration Landing Page.

2

Verification email sent: Immediately after submission, the system sends a verification email containing a confirmation link with a parameter such as loyalty-card-registration=true to validate the contact’s identity.

3

Double opt-in confirmation: When the contact clicks the verification link, the system confirms the double opt-in and validates the registration request.

4

Loyalty program registration event creation: Upon successful verification, the system creates the event Registration for Loyalty Program with the scenario set to Landing Page – Mobile Wallet Loyalty Card Registration Page.

5

Loyalty card assignment and delivery: The “Mobile Wallet Loyalty Card – assign and update” use case is triggered, automatically assigning the loyalty card and delivering it to the contact via email and SMS.

How to set it up

This workflow uses four modules working together: Automations, Email Marketing, Landing Pages, and Mobile Wallet. Here’s everything you need to get started.

Used modules

Automations

Marketing on a new level with a beautiful visual, drag & drop creator.

Event trigger
Send Email Campaign
Email Action
Page visit
Filters
Create Event

Email Marketing

Send personalized emails that resonate with your users at the perfect moment.

Landing Pages

Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.

Mobile Wallet

Reach customers effortlessly through Apple and Google Wallet.

Prerequisites

Implement the use case: Mobile Wallet Loyalty Card - assign and update
Set up your own domain to send emails

Recommended data structure

Contact Attributes

A contact attribute is a data field stored on the contact’s profile, used for segmentation, personalization, reporting, and automation.

Attribute name
Attribute type
first_name
(standard) string
last_name
(standard) string
email
(standard) string
phone_number
(standard) phone number
Consent SMS
(custom) boolean

Events

An event is a custom piece of information about something your contact does.

Event name
Event attributes
Registration for Loyalty Program
(string) scenario

Cheat Sheet

To bring your use-case to the next level check how you can use the following methods:

Go further

Set up your own domain for landing pages.

Customer review

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“Thanks to Positive User, we not only significantly expanded our audience base, but also streamlined communication and automated many tasks that previously consumed a lot of time. This tool truly supports our sales and digital strategy.”

Somfy, Equipo de E-commerce de Somfy
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