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A visitor browses the website and triggers an exit-intent signal when moving the cursor outside the viewport. If the contact is not yet capped and remains anonymous, the system displays a pop-up offering a lead magnet. Upon submission, the system checks the contact’s email consent status and either sends the lead magnet directly or initiates a compliant double opt-in flow. Once the contact confirms their subscription, the lead magnet email is delivered automatically and key tracking events are recorded. All interactions are stored as events for transparent reporting and future segmentation.
Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:
Collect information from your visitors and navigate them on the website.
Automate SMS delivery based on user actions or specific conditions.
Delivers personalized notifications to users of your website (webpush) or app (mobile push).
Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.
| Attribute name | Attribute type |
|---|---|
| (standard) string | |
| Unsubscribed from emails | (standard)boolean |
| Consent email | (custom) boolean |
| Event name | Event attributes |
|---|---|
| Newsletter subscription | scenario (string) |
| Lead magnet sent | scenario (string) |
| Capping pop-up | |
| Pop-up submit | name (string); email (string); phone number (string); consent SMS (boolean) |
| Exit intent | URL (string) |
| Segment Name | Segment definition | |
|---|---|---|
| Capping pop-up | Manage the marketing pressure of pop-up - for 3 days |
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