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Lead Magnet Landing Page

Capture qualified leads with a high-value resource and clean consent process

Goals

Acquire more customers more efficiently

Nurture prospects

Improve deliverability and engagement

Gain a unified view of the customer

Industries

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Description

This automation connects your lead-generation form with a fully automated double opt-in and lead delivery flow. When a contact fills out a Landing Page form to access your lead magnet (e.g., ebook or checklist), the system automatically verifies their consent status – sending the content immediately to existing subscribers or guiding new contacts through a short, compliant double opt-in process. Once confirmed, contacts receive the resource straight to their inbox and are seamlessly added to your newsletter list. It’s a simple, elegant, and fully GDPR-compliant way to grow your email base with genuinely engaged leads.

Implementation Effort

Impact on a goal

Assets

Today 9:41

9:41

now

Automation

Today 9:41

9:41

now

Landing Page

Outcome

More high-quality leads via valuable gated content

Automatic double opt-in for GDPR compliance

Clean database and improved deliverability

Nurtured prospects ready for further communication

Detail user scenario

When a visitor submits the landing page form, the system checks whether they’ve already granted email consent. If consent is present, they immediately receive an email with the lead magnet and an event confirming the delivery. If consent is missing, the system triggers a double opt-in sequence – sending a confirmation email and updating the consent status once the contact clicks the verification link. After confirming, the contact receives the magnet email and is added to the newsletter list automatically.

Step-by-step

1
Landing Page submission: When a contact fills out the form on the Lead Magnet Landing Page, the system immediately triggers the automation and logs the interaction as a landingpage_conversion event
2
Consent verification: The system checks whether the contact already has Consent email = TRUE. If consent is present, the lead magnet email is sent automatically, delivering the promised resource and creating the event Lead magnet sent (scenario: landing page)
3
No consent – double opt-in path If the contact’s consent is FALSE, the system first updates Unsubscribed from emails to FALSE and sends a double opt-in email containing a confirmation link (e.g., opt-in-magnet-XYZ=true)
4
Confirmation step: When the contact clicks the confirmation link or lands on a confirmation page with opt-in-magnet-XYZ=true, the system rechecks consent status. If it remains FALSE, it switches to TRUE, sends the lead magnet email, and creates two events: Lead magnet sent and Newsletter subscription (scenario: double opt-in)
5
Tracking and visibility: All actions – from form submission to opt-in confirmation and content delivery – are tracked through dedicated events, providing a complete picture of each lead’s journey and consent history

Detail user scenario

Step-by-step

1
Landing Page submission: When a contact fills out the form on the Lead Magnet Landing Page, the system immediately triggers the automation and logs the interaction as a landingpage_conversion event
2
Consent verification: The system checks whether the contact already has Consent email = TRUE. If consent is present, the lead magnet email is sent automatically, delivering the promised resource and creating the event Lead magnet sent (scenario: landing page)
3
No consent – double opt-in path If the contact’s consent is FALSE, the system first updates Unsubscribed from emails to FALSE and sends a double opt-in email containing a confirmation link (e.g., opt-in-magnet-XYZ=true)
4
Confirmation step: When the contact clicks the confirmation link or lands on a confirmation page with opt-in-magnet-XYZ=true, the system rechecks consent status. If it remains FALSE, it switches to TRUE, sends the lead magnet email, and creates two events: Lead magnet sent and Newsletter subscription (scenario: double opt-in)
5
Tracking and visibility: All actions – from form submission to opt-in confirmation and content delivery – are tracked through dedicated events, providing a complete picture of each lead’s journey and consent history

How to implement it?

Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:

Used Modules

Pop-Ups

Collect information from your visitors and navigate them on the website.

SMS Messages

Automate SMS delivery based on user actions or specific conditions.

Push Notifications

Delivers personalized notifications to users of your website (webpush) or app (mobile push).

Email Marketing

Send personalized emails that resonate with your users at the perfect moment.

Landing Pages

Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.

Embedded Forms

Get more data from users easily with embedded forms.

In-app Messages

Show pop-ups inside your mobile app to guide or inform your users.

Deals

Deals help you track sales opportunities and manage your pipeline efficiently.

Launch personalized, automated WhatsApp campaigns.

Mobile Wallet

Reach customers effortlessly through Apple and Google Wallet.

Coupons

Create promotions, import unique codes, and assign them automatically.

Prerequisities

Set up the use case with Subscription management

Set up your own domain to send emails

Step by Step Guide

Written by

Read the guide

Recommended data structure

Contact Attributes

Contact attribute is a named data field that describes a specific property of a contact stored on its profile and used for segmentation, personalization, reporting, and automation.

Attribute name	Attribute type
email	(standard) string
unsubscribed from emails	(standard) boolean
Consent email	(custom) boolean

Events

An event is a custom piece of information about something your contact does.

Event name	Event attributes	Event occurrence
landingpage_conversion
Newsletter subscription	(string) scenario	defines what is the source of the newsletter subscription
Lead magnet sent	(string) scenario

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Cheat Sheet

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A high-value ebook your audience will love - ideal to attach to the email campaign

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Lead Magnet Landing Page