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When a user subscribes to the newsletter, the system verifies Email consent = TRUE and adds them to the Newsletter list. After one hour, they receive a welcome email introducing the brand and setting expectations. Four days later, an educational message follows, sharing tips or inspiration. If no purchase occurs, a discount offer is sent after three more days, followed by a social proof email with bestsellers. Depending on user behavior, the final message adapts – sending “Stay Connected With Us” with or without a purchase.
Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:
Collect information from your visitors and navigate them on the website.
Automate SMS delivery based on user actions or specific conditions.
Delivers personalized notifications to users of your website (webpush) or app (mobile push).
Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.
| Attribute name | Attribute type |
|---|---|
| Consent email | (custom) boolean |
| Product Event name | Customer path | Update method |
|---|---|---|
| Purchase | order completed with the product | API |
| Event name | Event attributes |
|---|---|
| Coupon assigned | (string) promotion; (string) coupon code |
| Tag Name | Tag definition | Tag update method |
|---|---|---|
| coupon_welcome | Discount added from automation | Adding - from automation |
| newsletter_onboarding | This tag is applied to a user while they are going through the newsletter welcome email sequence | Adding - from automation; Removing - from automation |
| List Name | Definition | Update Method |
|---|---|---|
| Newsletter | Send email campaigns to users who have their attribute : Consent email = true | A user is added to this list when they have clicked on the confirmation button sent in a double opt-in campaign |
| Promotion Name | Definition |
|---|---|
| welcome_discount | discount code as a part of welcome emails, after subscribing to newsletter |
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