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Séquence d'e-mails de bienvenue pour les nouveaux abonnés à la newsletter dans la boutique de commerce électronique
Stimulez l'engagement des utilisateurs sur votre site Web en diffusant un contenu de qualité par le biais de nos campagnes de newsletter ciblées.
Objectifs
Drive Sales
Enhanced Customer Retention
Secteurs
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Balises
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Descriptif
Lancez votre relation avec les nouveaux abonnés grâce à notre campagne de séquence d'e-mails de bienvenue, en veillant à ce qu'ils se sentent valorisés dès le début. Cette approche personnalisée contribue à renforcer la fidélité et l'engagement en mettant immédiatement les clients en contact avec des offres spéciales et des informations clés sur votre boutique en ligne. La mise en œuvre de cette campagne stimule non seulement les ventes initiales, mais favorise également des relations à long terme avec vos clients, ouvrant ainsi la voie à un engagement continu et à la fidélisation des clients.
Le processus commence immédiatement après l'inscription de l'utilisateur à la newsletter. Cette stratégie consiste à envoyer une série d'e-mails sélectionnés qui présentent la marque, mettent en avant les offres de produits et offrent une remise exclusive sur le premier achat de l'abonné. Cette séquence vise à améliorer l'engagement des clients, à encourager les premiers achats et à jeter les bases d'une relation durable avec la marque.
Étape par étape
1
Start your process with the "Newsletter subscription" event and “Newsletter” list definition
2
Send the first “Welcome” email campaign to new subscribers
3
Wait for few days and check if the users are still on your “Newsletter” list
4
Send the second email campaign “Unlock Your Exclusive Subscriber Perks” to promote the community
5
Wait for few days and check if the users are still on your “Newsletter” list + check if the users have made a purchase
6
Send two different campaigns based on the activity.
Detail user scenario
Step-by-step
1
Start your process with the "Newsletter subscription" event and “Newsletter” list definition
2
Send the first “Welcome” email campaign to new subscribers
3
Wait for few days and check if the users are still on your “Newsletter” list
4
Send the second email campaign “Unlock Your Exclusive Subscriber Perks” to promote the community
5
Wait for few days and check if the users are still on your “Newsletter” list + check if the users have made a purchase
6
Send two different campaigns based on the activity.
Comment le mettre en œuvre ?
La mise en œuvre de l'automatisation des cas d'utilisation implique plusieurs étapes et outils clés. Voici des ressources complètes pour vous aider à démarrer :
Modules d'occasion
Pop-Ups
Collect information from your visitors and navigate them on the website.
SMS Messages
Automate SMS delivery based on user actions or specific conditions.
Push Notifications
Delivers personalized notifications to users of your website (webpush) or app (mobile push).
An event is a custom piece of information about something your user does.
Event name
Event parameters
Newsletter subscription
Event is sent when the user confirms the newsletter subscription. It is triggered when the user confirms the subscription via the double opt-in process.
Email (event attribute)
User's email address at the time of the event occurrence (string).
Lists
A list is a way to organize users into groups, not necessarily using the same filters for all of them.
List Name
Criteria
Newsletter
List with confirmed newsletter subscribers.
Welcome email sequences have a powerful impact on user engagement, with studies showing they can increase open rates by over 50% and lead to a 320% increase in revenue per email compared to other promotional emails.
Join others who leveraged this use-Case
Cheat Sheet
To bring your email sequence to the next level check how you can use the following methods:
Assign discount/coupon code and send it with Email Campaign.
Read more
Invite to your loyalty program to encourage your subscribers to come back and make repetitive purchases.
Do A/B tests to check which CTA works best for your audience.
Warning
Things to take into consideration when leveraging this use-case
Double-check your "Newsletter subscription" event and "Newsletter" list settings to ensure your Welcome Email Sequence activates correctly.
Discover the Perfect Use-Case for Your Company
Don't waste time on repetitive tasks. Let automations handle it.
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