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Sales Agent Deal & Task Creation After Subscription End

Automate follow-ups and never miss a sales opportunity
Goals
Improve conversion and sales
Encourage repeat sales
Manage leads and accelerate the sales funnel
Improve retention and fight churn
Industries
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Description

Revolutionize your post-subscription workflow with smart automation. Automatically assign a sales agent, create a deal, and schedule a follow-up task–so no opportunity slips through the cracks.

Implementation Effort

Impact on a goal

Assets

Today 9:41
9:41
now
Automation
Outcome
Timely sales follow-up
Streamlined sales workflow
Increased win-back opportunities

Detail user scenario

A contact’s Subscription active status is checked daily. If the Subscription date end was exactly 3 days ago and the subscription is still inactive, the workflow starts. If the contact already has an Assigned to agent, the system immediately creates a Deal and a follow-up Activity for that agent. If there is no owner, the system fairly distributes the lead by randomly assigning one of four sales agents (25% each). It then creates a Deal and a follow-up Activity for the newly assigned agent. This flow gives customers a brief “cool-off” window, then prompts a timely, personal outreach to win them back.

Step-by-step

  • 1
    Detect users with recently ended subscriptions: the system checks daily, and if Subscription active = FALSE and the end date was 3 days ago, the workflow is triggered.
  • 2
    Create a deal and assign the agent: if an agent is already assigned, the process continues with them; if not, the contact is distributed among four sales agents (each gets about 25%). A new deal is created in the CRM, for example in the “Reactivation/Win-back” pipeline.
  • 3
    Create the activity: an immediate follow-up, such as a call, is scheduled for the same day. The activity includes context for the agent: “The customer’s subscription ended on {{ receiver.subscription_date_end|date:"Y-m-d" }}. Reach out to re-engage the customer. Before calling, verify that Subscription active = FALSE.”

Detail user scenario

Step-by-step

  • 1
    Detect users with recently ended subscriptions: the system checks daily, and if Subscription active = FALSE and the end date was 3 days ago, the workflow is triggered.
  • 2
    Create a deal and assign the agent: if an agent is already assigned, the process continues with them; if not, the contact is distributed among four sales agents (each gets about 25%). A new deal is created in the CRM, for example in the “Reactivation/Win-back” pipeline.
  • 3
    Create the activity: an immediate follow-up, such as a call, is scheduled for the same day. The activity includes context for the agent: “The customer’s subscription ended on {{ receiver.subscription_date_end|date:"Y-m-d" }}. Reach out to re-engage the customer. Before calling, verify that Subscription active = FALSE.”

How to implement it?

Implementing use case automation involves several key steps and tools. Here's a comprehensive ressources to get you started:

Used Modules

Pop-Ups

Collect information from your visitors and navigate them on the website.

SMS Messages

Automate SMS delivery based on user actions or specific conditions.

Push Notifications

Delivers personalized notifications to users of your website (webpush) or app (mobile push).

Landing Pages

Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.

Prerequisities
Step by Step Guide
Written by

Read the guide
Recommended data structure
User Attributes
User attribute is a named data field that describes a specific property of an user stored on its profile and used for segmentation, personalization, reporting, and automation.
Attribute name Attribute type Additional description
assigned to (standard) fixed-choice agents from the app
Subscription active (custom) boolean checks if the subscription is active or not
Subscription date end (custom) date date on which the user’s active subscription is set to expire
With the help of User.com, we were able to respond to the challenges we faced. The customer service team saves 3 to 4 hours a day by automating repetitive tasks and has more time to handle tickets that require their support.
Bartłomiej Foszer
Pomelo
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