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This workflow focuses on bringing dormant customers back to activity. A user is considered inactive if they have not purchased, opened, or clicked an email, or visited the website in the past 90 days. Once identified, these customers are entered into a reactivation flow where they receive engaging email content designed to win back their attention. The automation dynamically checks their activity – if the customer re-engages by opening an email, clicking, visiting the site, or making a purchase, they are automatically moved back into the Active Customers segment. If no action occurs, they are tagged as customer_not-active_after-reactivation, enabling further targeted campaigns.
La mise en œuvre de l'automatisation des cas d'utilisation implique plusieurs étapes et outils clés. Voici des ressources complètes pour vous aider à démarrer :
Collect information from your visitors and navigate them on the website.
Automate SMS delivery based on user actions or specific conditions.
Delivers personalized notifications to users of your website (webpush) or app (mobile push).
Easily design and customize landing pages that convert visitors into leads, optimizing the journey from click to action.
| Attribute name | Attribute type |
|---|---|
| last_email_opened | (standard) string |
| last_email_link_clicked | (standard) string |
| last_seen | (standard) datetime |
| Consent email | (custom) boolean |
| Product Event name | Customer path | Update method |
|---|---|---|
| Purchase | order completed with the product | API |
| Segment name | Segment definition |
|---|---|
| Active Users | Last email opened - less than 90 days ago OR Last email link clicked - less than 90 days ago OR Last seen - less than 90 days ago |
| Not Active Users | Last email opened - more than 90 days ago OR is unknown AND Last email link clicked - more than 90 days ago OR is unknown AND Last seen - more than 90 days ago OR is unknown |
| Customers | Product event Purchase - first occurrence has any value |
| Customers - Purchase last 90d | Product event Purchase - last occurrence less than 90 days ago |
| Customers - No Purchase last 90d | Product event Purchase - last occurrence more than 90 days ago |
| Customers Not Active | Segment: Not Active Users AND Segment: Customers - No Purchase last 90d |
| Customers Active | Segment: Active Users AND Segment: Customers - Purchase last 90d |
| CCustomers Not Active after React | Segment: Customers Not Active AND Tag: customer_not-active_after-reactivation |
| Tag name | Tag definition | Tag update method |
|---|---|---|
| customer_not-active_after-reactivation | Customers who went through reactivation but remained inactive | Adding – automation that reactivates customer |
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