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Subscription Expiry Conversion Workflow
Increase subscription renewals with a multichannel reminder sequence before and after expiry.
Objectifs
Encourage repeat sales
Improve retention and fight churn
Improve monetization, revenue and lifetime value
Secteurs
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Balises
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Descriptif
This workflow helps you retain subscribers by sending timely reminders across multiple channels as their subscription nears expiry. Depending on available consents and contact data, users receive push notifications, emails, or SMS at key countdown milestones. If the subscription still expires, the system makes a final attempt through the best available channel, maximizing renewal chances while respecting communication preferences.
Hello {{receiver.first_name|default:"Customer"}}, your subscription ends today. Renew now and stay connected: {{renewal_link}}
9:41
SMS 2
now
SMS 2
Outcome
Higher subscription renewal rates with proactive, timely reminders
Reduced churn by reaching users through their preferred channels
Increased lifetime value through consistent subscription extensions
Scénario utilisateur détaillé
The system continuously monitors upcoming subscription expirations. When a subscription is set to end in five days and the user has the mobile app, a push notification is sent encouraging renewal. If the subscription is due to expire in three days and the user has given email consent, the system automatically delivers an email campaign. One day before expiry, if SMS consent is available, the user receives a text message reminder. Finally, on the day the subscription ends, the system makes one last attempt through the best available channel, following a clear priority order: first email (if consent is granted), then SMS, and finally a push notification if an FCM key is present. This step-by-step sequence ensures timely communication while adapting to each user’s consent and available contact data.
Étape par étape
1
If subscription ends in 5 days and user has a mobile app → send Push Notification encouraging renewal.
2
If subscription ends in 3 days and Consent Email = TRUE → send Email campaign.
3
If subscription ends in 1 day and Consent SMS = TRUE → send SMS message.
4
If subscription ends today → send a final renewal reminder through the first available channel in order of priority: → Email (if consent = TRUE), else
→ SMS (if consent = TRUE), else → Push notification (if an FCM key is available).
Detail user scenario
Step-by-step
1
If subscription ends in 5 days and user has a mobile app → send Push Notification encouraging renewal.
2
If subscription ends in 3 days and Consent Email = TRUE → send Email campaign.
3
If subscription ends in 1 day and Consent SMS = TRUE → send SMS message.
4
If subscription ends today → send a final renewal reminder through the first available channel in order of priority: → Email (if consent = TRUE), else
→ SMS (if consent = TRUE), else → Push notification (if an FCM key is available).
Comment le mettre en œuvre ?
La mise en œuvre de l'automatisation des cas d'utilisation implique plusieurs étapes et outils clés. Voici des ressources complètes pour vous aider à démarrer :
Modules d'occasion
Pop-Ups
Collect information from your visitors and navigate them on the website.
SMS Messages
Automate SMS delivery based on user actions or specific conditions.
Push Notifications
Delivers personalized notifications to users of your website (webpush) or app (mobile push).
User attribute is a named data field that describes a specific property of an user stored on its profile and used for segmentation, personalization, reporting, and automation.
Attribute name
Attribute type
Attribute description
email
(standard) string
phone_number
(standard) phone number
FCM key
(standard) string
Consent email
(custom) boolean
Consent SMS
(custom) boolean
Subscription active
(custom) boolean
checks if the subscription is active or not
Subscription date end
(custom) date
date on which the user’s active subscription is set to expire
Product Attributes
A product attribute is a data field describing a property of a product, such as price, size, or color. It is stored on the product profile and can be used for segmentation, personalization, reporting, and automation.
Attribute name
Attribute type
Name
string
Product URL
string
Image URL
string
Product Events
A product event is information about a user’s interaction with a specific product, such as a view, cart addition, or purchase.
Product Event name
Customer path
Update method
Add to cart
added the product to the cart
JS SDK
Purchase
order completed with the product
API
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