Mailchimp
Keep your email lists and your CRM in perfect sync. Connect Mailchimp and Positive User through Zapier to push new contacts to your Mailchimp audiences, pull new subscribers into Positive User, and react to engagement signals like opens, clicks, and unsubscribes in real time. Two platforms, one unified view of your audience.
Your Email Lists and Your CRM, Always Aligned
Sync Contacts and Subscribers in Both Directions
A new contact enters Positive User through a form, a chat, or an import. Zapier adds them to the right Mailchimp audience with the correct tags and merge fields. A new subscriber signs up through a Mailchimp landing page or embedded form. Zapier creates or updates the contact in Positive User with their email, name, and subscription details. Both databases stay aligned without manual imports or exports.
React to Email Engagement in Your CRM
Mailchimp knows who opens your emails, who clicks which links, and who unsubscribes. With Zapier, those engagement signals flow into Positive User. When a subscriber opens a campaign email, update their contact score. When they click a specific link, apply a tag or fire a custom event. When they unsubscribe, remove a tag or trigger a win-back workflow. Your CRM reflects real email engagement, not just subscription status.
Use CRM Data to Power Smarter Campaigns
Positive User tracks website behavior, deal stages, chat interactions, and custom events. Push those insights to Mailchimp as tags, merge fields, or audience segments. Send a campaign only to contacts who visited your pricing page this week. Tag subscribers whose deal is in the “Proposal” stage. The richer data you send to Mailchimp, the more targeted your campaigns become.
Three simple steps to get started
Connect Both Accounts in Zapier
Log into Zapier and create a new Zap. Select Mailchimp as one app and "User.com" as the other. Authorize both accounts. You need a Mailchimp account (any plan including free) and admin access to your Positive User app.
Choose Your Direction and Workflow
For Positive User → Mailchimp: use triggers like "New User," "New Tag," or "New Event" paired with actions like "Add/Update Subscriber," "Create Tag," or "Add Note to Subscriber." For Mailchimp → Positive User: use triggers like "New Subscriber," "New Unsubscriber," "Email Opened," "Link Clicked," or "New or Updated Subscriber" paired with actions like "Create/Update User" or "Create Event."
Map Fields, Test, and Activate
Map Positive User contact attributes to Mailchimp merge fields (or the reverse). Run a test to verify the subscriber is added or the contact is updated. Turn on the Zap.
Popular implementation guides
- How to Integrate With Zapier: Complete walkthrough of connecting Positive User to Zapier: authentication, triggers, actions, and field mapping. Read Guide →
- Mailchimp + Positive User on Zapier: Browse the integration page on Zapier for all available triggers, actions, and ready-made workflow templates. View on Zapier →
- How Does Emailing Work?: Understand how Positive User's built-in email system works and how to decide which emails to send from Positive User vs. Mailchimp. View Tutorial →
- What Are Events and How to Create Them: Define custom events in Positive User that Mailchimp engagement data can trigger through Zapier. View Tutorial →
- Automation Workflows: Set up automations in Positive User that fire based on Mailchimp subscriber activity: welcome sequences, engagement scoring, churn prevention. View Tutorial →
- Attributes: Understand all available contact attributes so you can map Positive User fields to Mailchimp merge fields accurately. View Tutorial →
Frequently Asked Questions
Do I need coding skills to set this up?
No. The entire integration is configured through Zapier's visual interface. You select triggers, map fields, and activate. No code required.
What Mailchimp triggers are available on Zapier?
Mailchimp offers a rich set of triggers: New Subscriber (instant), New Unsubscriber (instant), New or Updated Subscriber (instant), New Subscriber in Segment or Tag (polling), Email Opened (polling), Link Clicked (polling), New Campaign (polling), New Customer (polling), and New Order (polling). Instant triggers fire within seconds; polling triggers check every 15 minutes on the free Zapier plan.
Positive User already has built-in email. Why use Mailchimp too?
Both tools send emails, but they serve different roles well. Positive User excels at behavioral automations, triggered emails, and transactional messages tied to CRM events. Mailchimp is strong for newsletter campaigns, audience management, template design, and deliverability at scale. Many teams use Positive User for automated lifecycle emails and Mailchimp for broadcast newsletters. The Zapier integration keeps both in sync.
Can I sync data in both directions?
Yes. You need separate Zaps for each direction. Be careful with two-way sync to avoid infinite loops: if adding a subscriber in Mailchimp triggers a Zap that creates a contact in Positive User, and creating a contact triggers another Zap that adds a subscriber in Mailchimp, the two Zaps will loop. Use Zapier filters to prevent this.
What about double opt-in?
If your Mailchimp audience has double opt-in enabled, subscribers added by Zapier won't appear in your audience until they confirm via the opt-in email. The Zapier task will show as successful immediately, but the subscriber is pending until confirmed. Keep this in mind when measuring sync accuracy.
Is the data GDPR-compliant?
Mailchimp, Zapier, and Positive User all offer GDPR compliance tools. Mailchimp provides consent fields, GDPR-compliant signup forms, and a “Permanently Delete Member” action for data erasure. Positive User includes consent management and data deletion features. Zapier is SOC 2 compliant and provides a GDPR data processing addendum. Make sure your subscriber sync respects opt-in/opt-out statuses in both directions.