About LG Electronics
LG Electronics is a global leader in the manufacture of consumer and commercial products — televisions, home appliances, heating and cooling systems, monitors, service robots, and automotive parts. Its premium brands LG SIGNATURE and LG ThinQ are renowned worldwide.
Present in almost every country and employing more than 75,000 people globally, LG is a recognized innovator in technology and consumer electronics.
The Challenges
LG Poland was looking for a partner capable of managing large-scale operations with agility while navigating several complex constraints:
- Strict GDPR compliance — navigating very restrictive legal requirements based on French standards, requiring airtight consent management
- Technical obstacles — previous systems were slow to implement and too complex for the team’s needs
- Channel gap — activating subscribers from physical sales channels to encourage them to buy online
- Conversion challenges — reducing cart abandonments and boosting weekend activity through targeted incentives
Why Positive User
Positive User was chosen for its ability to offer high-level marketing automation while respecting rigorous GDPR compliance. Unlike previous solutions, Positive User allowed LG to launch its first campaigns in just one month.
The implementation allowed LG to:
- Guarantee total legal security through automated consent management
- Launch campaigns in under 30 days — from installation to full execution
- Stimulate e-commerce growth via automated cart recovery and personalized offers
- Bridge the gap between offline registration and online conversion
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How Positive User Helps
LG transforms complex data into precise marketing actions while remaining fully compliant with GDPR. Positive User simplified the management of consents and withdrawal requests, integrating total transparency directly into their cookie policy.
- Behavioral sales follow-ups — automated email sequences remind customers of abandoned carts, often with personalized discount coupons on viewed products
- On-site personalization — dynamic HTML blocks and pop-ups with frequency capping boost weekend sales without disrupting the user experience
- Actionable analytics — real-time dashboards allow the team to monitor database growth and automation effectiveness at a glance
Goals & Achievements
This collaborative approach has led to results that Kamil Rentflejsz describes as “mind-blowing”:
- 2x anticipated revenue KPIs — automated campaigns delivered double the expected revenue results from the very first campaigns
- 50% email open rate — automated campaigns reached impressive engagement levels far above industry averages
- 1 month from implementation to execution — the fastest go-live in LG Poland’s marketing tech history
Beyond the numbers, the relationship has evolved into a trusted “business friendship,” where the dedicated Positive User specialist proactively helps plan strategies and identify new customer needs.
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