Sarbacane becomes Positive User

You grow, we
make it simple

Growth shouldn't mean stitching ten tools together or deploying enterprise software for a year. Positive User is the European customer engagement platform that gives you the depth of an enterprise suite with the simplicity of a tool you'll master in a week.

Woman working on a laptop at a table with a glass of drink in an orange-walled office space.

One platform, every channel

Email, SMS, WhatsApp, web push, in-app, chat, landing pages, CRM, automation. What five different vendors usually sell you, working from one customer profile and one login.

Live in days, not quarters

A clean interface, ready-to-use scenarios, and onboarding experts who do the heavy lifting with you. No six-month implementation. No agency required to get started.

No ceiling, ever

When your campaigns get more ambitious, the platform goes deeper with you. Advanced workflows, granular segmentation, behavioral triggers, AI - already inside, ready the day you need them.

Our mission

We believe European businesses deserve a customer engagement platform built on European ground by European teams, on European servers, under European law. Not as a compliance checkbox, but as the foundation. Technology, sovereignty, and human expertise: three things that should never be sold separately.

Built in Europe

100% of our engineering and product teams sit on European soil. Our infrastructure, our roadmap, our data,all here, all accountable to European regulation. Your customer data never leaves the continent.

Crafted by experts

Marketing technology isn't a side activity for us — it's been our single focus for over two decades. Deliverability, automation, customer data: every workflow you'll use was shaped by teams who've seen every edge case the discipline can throw at them.

Human at the core

Software gets you 80% of the way. People get you the rest. Our local teams speak your language, work in your timezone, and stay with you long after onboarding because that's how durable customer relationships actually get built.

Middle-aged man with short gray hair wearing a light blue shirt smiling against a plain background.

At Positive User, our purpose is simple: to make growth easier for every business. Technology should never get in the way. It should give people clarity, confidence, and the freedom to focus on their goals.

Paul de Fombelle, CEO of Positive

Why choose Positive User

Easy to use

A drag-and-drop builder, ready-made automation scenarios, and dashboards built around the questions teams actually ask. New hires are productive in days, not months.

Built for performance

Behind the clean interface, an infrastructure delivering hundreds of millions of messages every month for some of Europe's most demanding senders. Deliverability, speed, and uptime aren't features: they're the floor.

20+ years of expertise

A team that helped shape European marketing technology from its early days. Two decades of solving real customer problems, baked into every workflow you'll use.

Three young adults collaborating around a laptop and documents in a bright meeting room.
Human-first approach

Onboarding specialists, multilingual support, and strategic guidance from people who know your market. You're never alone with the product, and you never get routed to a chatbot for the answer.

Rooted in Europe

Built and hosted in Europe, governed by European law, run by teams across France, Germany, Italy, Spain, and Poland. Positive User is part of Positive, the European marketing technology group serving more than 100,000 businesses across the continent.

Everything in one place

Marketing, sales, product, and support working from one customer profile and one automation engine. The tools you'd otherwise stitch together (and pay for separately) already talking to each other inside Positive User.

Scalable by design

Same product, same login, whether you're sending your first newsletter or orchestrating multichannel journeys for millions of contacts. No replatforming as you grow.

Trusted by thousands

100,000+ businesses across Europe rely on Positive User every day:  from independent founders to companies serving millions of customers.

Ready when you are

Join the 100,000 professionals who already trust Positive User to power their growth.

FAQ

Frequently Asked Questions

Who is Positive User for?

Whether you're sending your first newsletter or orchestrating multichannel campaigns for thousands of customers, Positive User adapts to where you are. The same platform serves solo marketers and enterprise teams. You start with the essentials, then unlock advanced features as your needs grow. No migration, no relearning.

How is Positive User different from other marketing platforms?

Most leading platforms today are American-built, retrofitted for European law, with support teams operating eight time zones away. Positive User is the opposite: engineered in Europe, hosted in Europe, run by European teams who know your market. Add the depth of a full engagement platform (email, SMS, WhatsApp, automation, CRM, AI) and you get what European companies have been asking for: serious technology with no compromise.

Why does choosing a European platform matter?

Three reasons. Your customer data stays on European servers, governed by European law (sovereignty in the literal sense, not as a marketing claim). Our country teams understand your market: B2B in Germany, retail in France, and e-commerce in Italy don't behave the same way, and our local experts know it. And when you need help, you reach someone in your language, in your timezone, without waiting eight hours for a reply.

What support comes with Positive User?

Over two decades of customer obsession, with hundreds of experts across Europe in your corner. Support is included on every plan. Teams that want more get dedicated success managers, strategic reviews, and hands-on implementation help. You pick the level that fits, but you're never on your own.