Sarbacane becomes Positive User
Mobile App Marketing

Mobile app marketing that drives engagement, everywhere

Connect with your mobile audience at the perfect moment. Combine the reach of push notifications with the precision of in-app messages in one platform. Whether they’re scrolling through your app or have their phone in their pocket, deliver personalized experiences. Increase retention, adoption, and revenue.

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Trusted by +15,000 marketing teams

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4.8 Truspilot Reviews

Engage users at every stage of their mobile journey

Positive User helps you create behavior-based workflows that turn casual downloads into loyal, active contacts. No developer support needed for every campaign.

Visual mobile builder
Intelligent push notifications
Contextual in-app messages
Smart analytics and A/B testing
Mobile builder interface showing a modal message editing panel with text about new products.

Visual mobile builder

Create stunning, on-brand mobile campaigns in minutes. Use the drag-and-drop editor to design rich push notifications and interactive in-app pop-ups with text, images, and buttons. No coding required.

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Intelligent push notifications

Reach contacts instantly, even when they’re not using your app. Trigger automated push campaigns based on behavior to promote offers, recover abandoned carts, or re-engage dormant contacts. Deep linking redirects them to the right screen in one tap.

Person holding smartphone with in-app messages about a 15% discount on first order completion.

Contextual in-app messages

Guide contacts while they’re active inside your app. Trigger prompts based on specific screen views or actions. Streamline onboarding, announce new features, and drive adoption in real time. Set timing, frequency, and display limits per session.

Dashboard showing A/B test results for Positive Demo A and B with scheduled, clicked, and click ratio metrics.

Smart analytics and A/B testing

Stop guessing, start optimizing. A/B test your copy and designs. Track open rates, click-throughs, and goal conversions. Maximize your mobile ROI with data from every send.

Master the mobile experience from install to advocate

Onboard new contacts step by step

Guide new contacts from install to activation. Build automated sequences that mix push notifications and in-app guides. Teach them how to use your app, one step at a time.

Target with precision

Stop blasting everyone. Use behavioral data to segment contacts by activity, device, location, or last login. Every message reaches the right person at the right time.

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Trigger messages in real time

React the moment it matters. Trigger messages when a contact views a specific screen, clicks a button, or performs a key event.

Drive mobile sales with personalized offers

Turn engagement into revenue. Send personalized discount codes via push to recover abandoned carts or celebrate milestones. Combine with in-app prompts for maximum impact.

Combine mobile with your full channel mix

Add push and in-app to your email, SMS, and WhatsApp workflows. Build omnichannel journeys where mobile is a first-class channel, not an afterthought.

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Launch proven workflows in minutes

Reactivate quiet leads

Reactivate quiet leads

Celebrate first purchase anniversaries

Celebrate first purchase anniversaries

Celebrate usage milestones

Celebrate usage milestones

Send birthday discounts

Send birthday discounts

Recover abandoned carts

Recover abandoned carts

Automate repeat purchases

Automate repeat purchases

Build trust with customer reviews

Build trust with customer reviews

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Customer review

Trusted by fast-growing teams

“Thanks to Positive User, we not only significantly expanded our audience base, but also streamlined communication and automated many tasks that previously consumed a lot of time. This tool truly supports our sales and digital strategy.”

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Build mobile journeys that drive real results

Positive User’s mobile marketing tools help you move beyond generic notifications. Design real-time, behavior-based mobile journeys that feel personal, helpful, and human.

FAQ

Frequently Asked Questions

What is mobile app marketing in Positive User?

It combines Mobile Push Notifications and In-App Messages to engage contacts both outside and inside your application. One platform for the entire mobile experience.

Do I need coding skills to create mobile messages?

No. The visual editor lets you create fully branded push notifications and in-app messages using a drag-and-drop interface. No code required.

What is the difference between Push and In-App messages?

Push notifications reach contacts on their device lock screen (outside the app) to bring them back. In-App messages appear inside the app interface to guide or inform them while they’re active.

Can I target specific groups of mobile contacts?

Yes. Segment contacts by device type (iOS/Android), app version, location, or behavioral data. For example, “contacts who haven’t logged in for 7 days.”

How do I integrate my app with Positive User?

Connect your mobile app using the SDK. It ensures delivery of messages and syncs contact data in real time. Native SDKs available for iOS, Android, and Flutter.

Does it support deep linking?

Yes. Push notifications can redirect contacts to a specific screen or page within your app. Not the home screen. The exact screen that matters.

Can I A/B test my mobile messages?

Yes. Test different message copy, images, or timing to see which variation drives the most engagement or conversions. Built-in A/B testing for both push and in-app.

Can I combine mobile messages with other channels?

Yes. The automation builder lets you create omnichannel workflows. Send an email if a contact doesn’t open a push notification. Add in-app follow-ups after SMS. Every channel connected.

Is privacy protected?

Yes. Consent-based sending ensures you reach only contacts who opted in. Fully compliant with GDPR and privacy standards.

Can I schedule messages based on contact time zones?

Yes. Push notifications arrive at the right time for each contact, regardless of where they’re located. Time zone scheduling built in.