Marketing campaign management across every channel
Move from fragmented messages to a single, fluid conversation with Positive User. Plan, schedule, and track Email, SMS, WhatsApp, web push, mobile app messages, and on-site experiences, all connected in one campaign management platform. One marketing calendar. One workspace. Zero overlap.
Trusted by +15,000 marketing teams
Everything you need for your marketing campaign management
From your weekly newsletter to time-sensitive SMS updates, manage every conversation from a single command center. One smooth tool to create, schedule, and track every message with built-in campaign analytics to measure what works.
Unified workspace
Stop duplicating work across disconnected tools. Manage Email, SMS, WhatsApp, Web Push, Mobile App messaging, and on-site interactions from a single marketing dashboard. Schedule campaigns across channels, coordinate send times, and keep your entire team aligned with a shared marketing calendar.
Clean, real-time data
Your campaigns are only as good as your data. Positive User updates contact profiles instantly (page visits, purchases, email opens, click-through rates, and bounces) so every message reflects the latest customer activity. Monitor open rates, CTR, and bounce handling in real time. Use UTM tracking and campaign attribution to connect every click to revenue.
Precision segmentation
Reach the right audience with the right message. Build dynamic segments based on attributes, behavior, e-commerce activity, engagement level, or lifecycle stage. Your audiences update in real time as contacts evolve — so your behavioral targeting is always current when you hit send.
Personalized website experiences
Adapt banners, CTAs, and on-site content blocks dynamically based on data, segments, behavior, or traffic source. Keep your website perfectly aligned with what contacts received in email, SMS, or push — reinforcing your message at every touchpoint.
Smart tools to optimize your campaigns
Your highest-ROI channel
Create responsive newsletters and automated drip campaigns. Ensure high deliverability and personalize content dynamically for each subscriber. Built-in send optimization helps your messages land in the inbox, not the spam folder.
Instant reach, zero algorithm
Reach customers instantly on their phones. Perfect for flash sales, urgent updates, or time-sensitive promotions. High open rates, zero algorithm.
Where conversations convert
Reach your customers where they already are. Send template messages, manage conversations, and include WhatsApp as a step in your automation workflows.
One tap to bring them back
Re-engage users who aren’t on your site. Send timely notifications to bring them back to your landing page or website with one click.
Convert while they browse
Don’t let traffic go to waste. Use smart pop-ups, banners, and dynamic content to convert visitors while they are browsing your site.
Trigger the right moment
Engage your app users directly with in-app messages triggered by usage patterns, feature adoption, or tracked mobile events.
Trusted by fast-growing teams.
The introduction of SMS contributed to an impressive 367% revenue growth, demonstrating the effectiveness of our efforts in expanding marketing strategies. This significant change was possible thanks to strategic actions and the recommendation of the Customer Support department at Positive User.
Get started fast with ready-to-use automation scenarios
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Celebrate usage milestones
Personalized multichannel messages that mark meaningful product usage milestones and deepen engagement.
Send birthday discounts
Automated celebrations that build loyalty and drive repeat purchases.
Recover abandoned carts
Automated reminders that bring customers back and complete purchases.
Reactivate quiet leads
Automated email sequences that reignite inactive leads and keep your database clean.
Celebrate first purchase anniversaries
Personalized thank-you campaigns that strengthen loyalty exactly one year after the first order.
Automate repeat purchases
Intelligent reminders that prompt customers to reorder before running out, boosting lifetime value.
Build trust with customer reviews
Automated requests that collect authentic reviews and keep customers engaged post-purchase.
Campaigns that connect marketing, sales, and support.
Positive User centralizes all outbound communication. Your teams share one calendar and one audience view, so every message feels consistent, no matter who sends it.
Marketing
Execute flawless multichannel strategies that build brand and generate demand.
Sales
Run automated nurture sequences (drip campaigns) to warm up leads before the call.
Customer Success
Scale onboarding and retention with educational email series and renewal reminders.
Product Teams
Drive feature adoption with targeted announcements and in-app feedback surveys.
Stop shouting. Start connecting.
Positive User helps you move beyond generic blasts. Design personalized campaigns that reach your customers exactly where they are (email, mobile, or web) and turn every message into a conversation that drives measurable marketing ROI.
Frequently Asked Questions
What does Positive User’s campaign management software include?
Positive User’s campaign management platform lets you plan, send, and track email, SMS, WhatsApp, web push, and mobile app campaigns from a single marketing dashboard. Every channel connects to the same contact data, so your messaging stays consistent and your campaign management stays centralized.
How does the Studio help me design emails and messages?
The Studio is Positive User’s drag-and-drop editor that lets you create responsive emails and messages without code. You can save reusable email templates, customize layouts, and personalize dynamic content for each recipient.
Can I personalize my bulk campaigns?
Absolutely. Use dynamic content to insert each contact’s name, last viewed product, loyalty points, or any custom attribute directly into your message. Email personalization works across email, SMS, and push.
Is WhatsApp Marketing included?
Yes. Positive User integrates with WhatsApp Business, so you can send template messages, manage conversations, and include WhatsApp as a step in your automation workflows.
How do I target the right audience for each campaign?
Build segments using any combination of attributes, behavior, purchase history, engagement level, or custom tags. Segments update dynamically, so your targeted segmentation is always current when you hit send.
Can I A/B test my email campaigns?
Yes. You can test subject lines, sender names, or content variations with multivariate A/B testing to see what performs best before sending to your full list.
Does Positive User help with Email Deliverability?
Yes. Positive User provides tools to manage your sender reputation, validate email addresses, handle bounces automatically, and optimize send times. These deliverability optimization features — including send optimization and scheduled sending — help your messages land in the inbox, not the spam folder.
Can I track revenue from my campaigns?
Yes. With conversion tracking and campaign attribution, you can see exactly how much revenue was generated by a specific email or SMS. UTM tracking connects every click to the right campaign in your analytics dashboard.
What is “Website Experience”?
It’s the ability to show pop-ups, banners, or custom widgets on your site to specific users, complementing your external campaigns. Dynamic content adapts in real time based on the segment or channel that brought the visitor to your site.
Is my data secure?
Yes. Positive User is fully GDPR compliant and ensures your customer lists and campaign data are processed securely.