Track every visitor journey from first page view to conversion
Your visitors are telling you exactly what they want. Positive User’s visitor tracking captures page views and session data from the first visit, even before signup. Add custom events via GTM or simple code calls. Connect anonymous browsing to known customer profiles and turn behavioral data into personalized experiences.
Trusted by +15,000 marketing teams
Track what your visitors do and act on it instantly
Most analytics tools show you what happened yesterday. Positive User shows you what’s happening right now. Respond in real time with automations, segments, and personalized content.
Real-time event tracking
Page views, device, browser, and location are captured automatically the moment the script loads. Track clicks, scroll depth, form submissions, and any custom event by adding event calls or using Google Tag Manager. Positive User logs all on-site activity in real time so you can spot engagement patterns and react before visitors leave.
Anonymous-to-known identification
Start tracking from the first visit. No login required. Positive User assigns a cookie to every visitor and builds a behavioral profile from day one. When they sign up or convert, their full history merges automatically into a unified contact profile.
Cross-device timeline
Your customers don’t stick to one device. Positive User connects browsing activity across desktop, mobile, and tablet into a single, organized timeline. Every email open, page visit, and chat interaction appears in one place. No data gaps.
Behavior-based automation triggers
Turn visitor actions into automated responses. Page visits trigger automatically. Add scroll depth, time on site, or custom events as triggers via GTM or event calls. Launch pop-ups, follow-up emails, deal creation, or internal alerts. Your team reacts to intent, not guesswork.
From first click to loyal customer
Identify high-intent visitors before they convert
A prospect visits your pricing page three times in a week. Positive User detects the pattern, updates their behavioral score, and triggers an automated outreach before your competitor does.
Personalize on-site experiences based on behavior
A returning visitor browses the same product category every visit. Show them a targeted banner, a personalized pop-up, or a product recommendation, all triggered by their browsing data.
Build 360° profiles from anonymous visitors
A first-time visitor reads three blog posts and downloads a guide. Positive User tracks every step. When they fill out a form, their entire history merges into a rich contact profile. Your sales team can act on it immediately.
Trigger automations from on-site events
A visitor adds a product to their cart but doesn’t check out. Use that event to launch a recovery sequence (email, SMS, or push) timed to their engagement pattern.
Connect web behavior to campaign performance
Track which campaigns drive the most engaged visitors. See what happens after the click: which pages they view, how long they stay, and whether they convert. Connect on-site data to your marketing analytics dashboards.
Show the right content to the right visitor
Use browsing history, traffic source, and segment membership to adapt what visitors see on your site. Show dynamic homepage banners, personalized pop-ups, or targeted product recommendations.
Launch proven workflows in minutes
Stop building from scratch. Choose a ready-to-use scenario and see results immediately.
Reactivate quiet leads
Celebrate first purchase anniversaries
.webp)
Celebrate usage milestones
Send birthday discounts
Recover abandoned carts
Automate repeat purchases
Build trust with customer reviews
Trusted by fast-growing teams
Stop guessing. Start tracking.
With Positive User’s visitor tracking, every visit tells a story. Capture behavioral data from the first page view and connect it to unified profiles. Let your team act on real insights, not assumptions.
Frequently Asked Questions
What is visitor tracking in Positive User?
Visitor tracking monitors how people interact with your website in real time. The script automatically captures page views, sessions, and device data. Add clicks, scrolls, and custom events with simple event calls or GTM. All data connects to unified customer profiles.
Does visitor tracking work in real time?
Yes. See who’s on your site, which pages they’re viewing, and where they came from. Everything updates live in your dashboard.
Can I track visitors before they sign up?
Yes. Positive User assigns a tracking cookie from the first page view. Analyze anonymous browsing behavior and build behavioral profiles. Everything merges into a known contact profile the moment a visitor identifies themselves.
How does Positive User identify visitors across devices?
Positive User connects activity across desktop, mobile, and tablet by linking sessions through user IDs and cookies. When a visitor logs in on a new device, their full history merges into one timeline.
What on-site events can I track?
Page views, device, and session data are tracked automatically by the script. For button clicks, scroll depth, form submissions, cart additions, and other custom events, add event-tracking calls in your code or configure them through Google Tag Manager.
Can visitor data trigger automations?
Yes. Use any tracked event as a trigger: visiting a pricing page, spending time on site, or abandoning a cart. Launch emails, pop-ups, SMS, or internal alerts based on intent.
How does visitor tracking connect to contact profiles?
Every tracked event feeds directly into the visitor’s contact profile. Your team sees a full activity timeline (page visits, campaign interactions, and purchases) in one view.
Can I create segments based on visitor behavior?
Yes. Build dynamic segments using behavioral data: pages visited, frequency, recency, traffic source, or engagement level. Segments update automatically as visitor behavior changes.
Is visitor tracking GDPR and CCPA compliant?
Yes. Positive User processes all tracking data in full compliance with GDPR and CCPA. You get granular control over consent management, data retention, and visitor privacy settings.
How do I install visitor tracking on my site?
Add Positive User’s tracking code to your site, either directly or through Google Tag Manager. The code loads on every page and starts capturing visitor data immediately. No developer required for the basic setup.