About Bricomarché
Bricomarché is a customer-friendly chain of stores specializing in home and garden equipment. Its mission is to provide reliable solutions and high-quality materials at the best prices. The range covers everything from building and renovation materials, to stylish furniture and interior accessories, through to garden architecture.
Bricomarché is part of the Musketeers Group, the largest European association of independent entrepreneurs. In Poland, Grupa Muszkieterów associates over 280 independent entrepreneurs managing nearly 400 Bricomarché and Intermarché stores — market leaders in the supermarket category.
The Challenges
To keep pace with a growing digital audience, Bricomarché needed to modernize its approach to customer relations without slowing down operations. Their primary goal was to implement a marketing automation tool from the ground up to foster deeper connections with shoppers.
Speed and independence were critical — they needed a solution deployable without constant reliance on the IT department. The team also faced the challenge of coordinating multi-channel communication across email and web-push, while reducing friction on the website to prevent revenue loss from abandoned carts and unfinalized pages.
Why Positive User
Among competing platforms, Positive User was selected through a strategic tender process for its interface intuitiveness and professional expert support. The low-code nature of the application allowed for smooth deployment that immediately aligned with Bricomarché’s customer-centric goals.
Implementing Positive User allowed Bricomarché to:
- Deploy a low-code solution via Google Tag Manager with no IT department involvement
- Set clear strategic goals with the direct support of a Positive User expert
- Centralize the management of all communication channels within a single platform
- Optimize campaigns through a data-driven approach and advanced testing
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How Positive User Helps
Bricomarché uses Positive User as a central management hub to optimize the entire purchasing journey. By balancing automated workflows with constant A/B testing, the team ensures every customer receives a personalized experience:
- Multi-channel communication — newsletter growth through strategic pop-ups, web-push notifications for promotions, and “bring-back” retention campaigns
- Purchase process optimization — automated “rescue” paths target abandoned carts and pages with dynamic emails; specialized pop-ups encourage users to select their local store on first visit
- Intelligent customer comfort — strict capping and prioritization rules ensure pop-ups remain helpful rather than disruptive
- Data-driven testing — continuous A/B testing on designs and subject lines, with real-time dashboards to identify and fix friction points in the conversion funnel
Goals & Achievements
This focus on optimization and expert collaboration has led to significant engagement gains:
- 30% CTR on top campaigns — some newsletter campaigns have reached an extraordinary Click-Through Rate of 30%
- Operational clarity — the dashboard module provides a unified view of all results, from cart recovery to database growth, enabling faster and smarter decision-making
- Continuous growth — by identifying and resolving weaknesses in the funnel, the team has successfully turned data into actionable optimization
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