Build a loyalty program that keeps customers coming back
Positive User Loyalty helps you build long-term customer relationships through personalized rewards and automated engagement. Manage points, tiers, coupons, and Mobile Wallet passes in one place. Communicate across every channel to drive customer retention automatically.
Trusted by +15,000 marketing teams
Manage your loyalty program efficiently
Create, manage, and optimize your loyalty initiatives from a single dashboard. Positive User helps you build customer rewards experiences that boost customer engagement and increase lifetime value.
Store and manage loyalty points
Securely store every customer’s loyalty points and reward history. Track progress, identify your most loyal users, and analyze trends. Full member management from one profile.
Segment your members
Divide customers based on loyalty status, points, or activity level. Create personalized campaigns and loyalty strategies that reflect each group’s engagement. Target your VIP program members with tailored offers.
Automate rewards and milestones
Automatically assign points, send confirmations, and trigger automated rewards when users reach milestones. Define earning rules for purchases, referrals, logins, and reviews. Loyalty automation runs in the background.
Drive repeat purchases
Encourage recurring transactions with tailored incentives. Reward loyal clients for specific actions: referrals, purchases, or app downloads. Build a rewards program that keeps customers active and invested.
Engage customers at every stage of the loyalty journey
Post-purchase communication
Keep the conversation going after every transaction. Send personalized messages to thank customers, confirm points earned, and suggest their next reward. Turn every purchase into a post-purchase experience that drives the next one.
Coupons and promotional codes
Create promotions, import unique codes via CSV, and assign them automatically through your automation workflows. Display personalized coupon codes in emails, pop-ups, and SMS with dynamic snippet tags. Track redemption rates and expiration in real time.
Mobile Wallet passes
Deliver loyalty cards, coupons, and offers directly to Apple Wallet, Google Wallet, and Samsung Wallet. Cards update dynamically with new points balances, tier changes, or limited-time offers. Push notifications and location-based targeting drive customer engagement. No app needed.
Smart tools to optimize your loyalty data
Automatic point and coupon updates
Positive User automatically adds or removes loyalty points based on customer actions or campaign rules. Coupons are assigned at the right moment: after signup, purchase, or milestone. Every account stays up to date.
Behavior-based segmentation
Segment members dynamically by engagement, purchase frequency, or retention rate. Use these insights to design more impactful data-driven loyalty campaigns. Offer personalization scales without manual work.
Reward tracking dashboard
Monitor reward distribution, coupon redemption rates, and participation trends from a single dashboard. Understand what motivates your customers. Measure the impact of your loyalty strategy on customer satisfaction and revenue.
Target your members and boost program performance
Multi-criteria segmentation
Filter and target loyalty members using multiple data points: point totals, activity levels, coupon usage, or wallet engagement. Create highly personalized offers for your customer club that resonate with each segment.
Automatic reward and tier management
Define reward tiers, set point rules, and automate transitions between levels. Positive User ensures every member gets the right customer benefits at the right time. Scale your VIP program as your customer base grows.
Trusted by fast-growing teams
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Try a smarter way to build customer loyalty
Join the 100,000 professionals who trust Positive User to increase retention, reward engagement, and grow customer lifetime value.
Frequently Asked Questions
What is Positive User Loyalty?
It’s a customer loyalty tool built into Positive User. Manage loyalty points, coupons, and Mobile Wallet passes from one platform. Automate rewards, segment members, and communicate across every channel.
Can I automate the earning and redemption of points?
Yes. Positive User automatically assigns or deducts points when customers take specific actions: purchases, referrals, or app downloads. Redemption triggers automatically when members reach a threshold.
How do coupons work in Positive User?
Create promotions, import unique codes via CSV, and assign them through automations. Each customer receives a unique code displayed dynamically in emails, pop-ups, or SMS. Track usage and expiration in real time.
What is Mobile Wallet in Positive User?
Mobile Wallet lets you deliver loyalty cards, coupons, and offers directly to Apple, Google, or Samsung Wallet. Cards update dynamically. Push notifications and GPS-based targeting drive engagement. No app needed.
Does Positive User allow multi-level loyalty structures?
Yes. Create different tiers within your rewards program, each with unique milestones and rewards. Members are automatically upgraded or downgraded based on engagement and activity.
How can I communicate with my loyalty members?
Through multichannel loyalty: email, SMS, WhatsApp, web push, Mobile Wallet notifications, and in-app messages. Send targeted updates about points, new rewards, or personalized offers through preferred channels.
Can I segment customers by their loyalty status?
Yes. Segment by points, tier, reward history, coupon usage, or wallet activity. Use segments to personalize messages, create B2B loyalty or B2C offers, and identify top-performing customers.
Can I combine loyalty campaigns with other automations?
Yes. Loyalty integrates fully with Positive User’s automation engine. Trigger loyalty updates alongside marketing or sales workflows. The “Coupon given” module and point-based triggers power connected relationship marketing experiences.
Does Positive User provide analytics for loyalty performance?
Yes. Reporting dashboards show participation rates, redemption trends, coupon usage, and campaign results. Track which rewards perform best and measure how loyalty impacts customer retention.
Is Positive User Loyalty suitable for e-commerce?
Yes. Whether you run e-commerce loyalty, B2B programs, or in-store referral programs, Positive User adapts to your model. Combine points, coupons, and Mobile Wallet for a complete gamified marketing experience.