Ship features users actually adopt
Most product teams ship features, then hope users find them. Positive User connects in-app messaging, push notifications, product analytics, and customer data in one engagement platform. Less time chasing adoption, more time on the features that move retention.
Trusted by +15,000 marketing teams
What changes when your product team switches to Positive User
Stop trading speed for context
You used to choose between launching fast and knowing who you were launching to. Positive User unifies your product and customer data so you do both. Real-time profiles power every in-app message. The right prompt for the right user becomes the default, not the exception.
Stop counting tools, start shipping outcomes
Counting tools is not a roadmap. Your team ships features, not integrations. When in-app messaging, push, segments, and product events share one source of truth, the work that used to take three tools and an engineering ticket takes one platform and an afternoon.
Prove retention impact, not just usage
DAU and feature clicks are signals, not outcomes. Connect every activation flow to retention, every announcement to adoption, every test to a decision. Your next quarterly review shouldn't need three dashboards and a recovery week.
Move at the speed your users actually move
Users sign up, try a feature, get stuck, and churn before your weekly digest goes out. They don't wait for Tuesday's email. Positive User reacts to what they do, when they do it, automatically. The right help meets the right moment.
Free your team for the work that builds product
Discovery, design, decisions. The work that moves the product and shows up in your retention curve. When automation handles the repetitive messaging, your PMs finally have bandwidth for the features worth shipping.
Everything you need to run great product engagement. Nothing you don't.
In-App Messaging
In-app messages that don't need a developer A no-code editor configures triggers from user behavior, feature usage, or lifecycle stage. Engineers ship the SDK once. PMs own the messaging after that. The product team finally has a direct line to users without waiting for a sprint.
Push Notifications
Native push, with the context to use it well iOS, Android, and web push from the same workflow. Behavioral triggers, deep links, and rich content keep notifications useful instead of annoying. Track delivery and engagement in one place.
Omnichannel Engagement
One journey across every touchpoint Email, push, in-app, and SMS coordinate in a single flow. Onboard by email, nudge in-app, re-engage by push. Your users experience one product. Your team works from one platform.
Customer Data Platform
A CDP built on product behavior Positive User captures product events, browsing, engagement, and profile data into a single user record. Segment by any signal. Watch cohorts update as users engage. The more they do, the more relevant your next touch becomes.
Product Analytics
Numbers that connect product to retention Track activation funnels, feature adoption, and cohort retention in real time. See which flows, which features, and which segments drive value. When leadership asks why retention moved, your team has a clear answer.
Use cases for product teams
Reactivate quiet leads
Automated email sequences that reignite inactive leads and keep your database clean.
Celebrate first purchase anniversaries
Personalized thank-you campaigns that strengthen loyalty exactly one year after the first order.
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Celebrate usage milestones
Personalized multichannel messages that mark meaningful product usage milestones and deepen engagement.
Send birthday discounts
Automated celebrations that build loyalty and drive repeat purchases.
Recover abandoned carts
Automated reminders that bring customers back and complete purchases.
Automate repeat purchases
Intelligent reminders that prompt customers to reorder before running out, boosting lifetime value.
Build trust with customer reviews
Automated requests that collect authentic reviews and keep customers engaged post-purchase.
Trusted by fast-growing teams
- Your next feature shouldn't ship to silence
Product teams using Positive User onboard users faster, drive feature adoption with in-app messages and push, and act on real product data from one platform. Less time stitching tools. More time shipping outcomes.
Frequently Asked Questions
Can product teams trigger in-app messages without engineering help?
Yes. Positive User's in-app messaging runs on a no-code editor. Product managers configure triggers based on user behavior, feature usage, or lifecycle stage. Engineers ship the SDK once; product owns the messaging after tha
How does Positive User support feature adoption campaigns?
Trigger in-app messages, push notifications, and email tours when users encounter a new feature. Behavioral segmentation surfaces the right prompt to the right user at the right moment, so adoption happens in-product instead of in a help doc.
Will Positive User connect to the tools our product team already uses?
Yes. Positive User connects to the main product analytics, data warehouse, and engineering tools. For anything not covered natively, an open API and webhooks let you stream product events and sync custom user attributes.
Can we track product events and user behavior in Positive User?
Yes. The platform captures product events automatically through the JavaScript and mobile SDKs, or via custom events through GTM and the API. Events feed segmentation, triggers, and reporting, so you act on real usage data, not assumptions.
How does onboarding work in Positive User?
Build multi-step onboarding flows that span email, push, and in-app messages. Trigger them on signup events, branch them on completed actions, and measure activation rates from one dashboard. New users reach value faster, churn drops earlier.
How does Positive User help reduce churn?
Identify churn risk through behavioral signals: inactivity, declining usage, missed adoption milestones. Trigger win-back campaigns automatically across in-app, email, and push. Save accounts before they cancel, without a CSM touching every one manually.
Can product and marketing teams work from the same data?
Yes. Positive User's built-in CDP unifies behavioral, transactional, and profile data. Product sees engagement context, marketing sees product usage, and every team operates on one shared customer record instead of disconnected silos.
Does Positive User support mobile apps as well as web products?
Yes. Native SDKs for iOS and Android let mobile product teams run push notifications, in-app messages, and event tracking. Cross-channel campaigns coordinate web and mobile touchpoints so users get a coherent experience across devices.