Lifestyle-E-Mail-Vorlagen
Lifestyle-E-Mails sind nicht zum Verkaufen da. Sie sind dafür da, präsent zu sein. Regelmäßig. Mit etwas, das es zu lesen lohnt. Marken, die echte Newsletter-Audiences aufbauen, behandeln jede E-Mail wie redaktionellen Content, nicht wie einen Produktpitch. Diese Vorlagen geben Creators, Wellness-Marken und modernen Unternehmen ein elegantes Format für Geschichten, kuratierte Inhalte und persönliche Updates. Passen Sie alles im Drag-and-Drop-Editor von Positive User an.
Galerie der Lifestyle-E-Mail-Vorlagen
Around the World Coming Soon
Travel agencies and tour operators win on inspiration. This template ships with map embeds, a four-destination grid, paired city features and a video panel — enough surface area to sell three trips per send while keeping the wanderlust intact.
Art
Art Coming Soon
Six distinct content blocks stack into a single editorial layout: an App Store hero with phone mockup, a 3-share icon row, an author column with profile, a Beginner/Pro pricing tier with crossed-out anchor price, two image features, and a join-us CTA. Pick the ones you need — the structure forgives.
Automate
Automate Coming Soon
Premium automotive content tends to suffer in inboxes — too dense or too plain. This layout sets a full-bleed black-on-asphalt hero against a soft 'Exclusive Cars' second screen, then breaks into three product cards, a four-icon services row, and a closing 'Get in Touch' panel built for sales handoff.
BeHuman
BeHuman Coming Soon
Donor and volunteer asks compete in the same inbox; this layout splits the work. A warm orange hero carries the mission, a four-quadrant 'Our Mission' explainer follows, then paired image rows, a 'Give a donation' strip, four team profiles with socials, and a 'We're Hiring' frame — every ask gets its own room.
Best Dad
Best Dad Coming Soon
Restraint sells on Father's Day. A two-pane hero splits an emotional headline from a candid family photo, two icon-anchored value props sit underneath, a three-step photo gallery numbers the journey, and a single dark 'Learn the Story' panel closes it out. No noise, no clutter.
Breathe
Breathe Coming Soon
Minimal isn't sparse — it's deliberate. Hero statement, services icon row, video block with play button, a 4-skill bar widget, a 3-portrait team, a multi-image artwork mosaic, and a client logo strip — each block lives with enough white space around it to feel chosen rather than crammed. A complete brand portfolio in a quiet voice.
Bulb
Bulb Coming Soon
This is the one that tries to do everything. Phone-in-hand hero, two image-text rows for product detail, a wide video block, a vertical price column (800$) tied to a phone close-up, an orange Click Me bar, a three-portrait team row, and an artworks mosaic of fourteen thumbnails. Tech brand by day, creative agency by night.
Business Growth
Business Growth Coming Soon
B2B prospects scroll fast and skip pitches. This template counters with proof: a deep-blue headline that names the outcome ('We help you grow your business'), an illustrated meeting scene that softens the cold open, a phone screen showing real transactions, and two side-by-side testimonials with CBO/CEO titles — the kind of email that earns the next reply.
Business World
Business World Coming Soon
Marketing agencies don't sell features — they sell outcomes. This violet-toned template lines up three Learn More buttons across three distinct sections: a marketing-solutions hero with phone-in-hand artwork, a centred purple manifesto block, and an e-commerce case study showing shopping-cart screens. One email, three conversations, three pitches.
Christmas Spirit
Christmas Spirit Coming Soon
Illustration beats photography when the brand is cozy. Christmas Spirit opens on a hand-drawn ornament cluster — tree, stocking, candy cane, baubles — sitting on warm beige, then splits into two side-by-side 'activity' cards (hot chocolate, gingerbread cookies) each with its own Learn More. Less sales pitch, more advent calendar.
Christmas 01
Christmas 01 Coming Soon
Year-end greetings work when they don't ask for anything. Christmas 01 dedicates the top third to a candid photo of wrapped gifts under a tree, drops a script-font 'Merry Christmas & Happy New Year' beneath, places a single 'Happy Holidays' button — already a complete email — then adds two optional Headline blocks for brands that still need to say something.
Christmas 02
Christmas 02 Coming Soon
Hospitality brands know firelight sells differently than fluorescent product shots. Christmas 02 opens on a low-lit room — tree to the left, mantelpiece and fireplace to the right — with 'Merry Christmas' set in serif gold. A snowflake border curves into the body, where two Titre 1 image-text rows alternate position (image-left, then text-left) around cozy interior photography. The deep red frame holds it all in.
City Travel
City Travel Coming Soon
City breaks need a pricing ladder. CityTravel opens on a red-framed nightscape with a 'Learn More' CTA, runs a Welcome statement next to a metropolis photo, lines up a 4-person team grid ('Powered by'), then drops the offer: a Standard/Pro/Premium tier table (12€/29€/45€) flanked by check-mark features, a 3-thumbnail city mosaic, and a Lille map closer. Built for tour operators selling weekenders.
Classical
Classical Coming Soon
Premium menswear lives on detail shots — cufflinks, lapels, wristwatches. Classical opens on a tied-bowtie hero ('Winter collection'), drops a 3-product 199€99 grid (watch / glove / bowtie) with individual Share rows, then alternates: two Learn More image blocks, a 4-photo gallery with a floating Classical caption, a 3-card product trio, two image-text rows, and a NYC map closer. Built for tailors, watchmakers, and capsule menswear drops.
College
College Coming Soon
Public institutions communicate in blue and serif, not gradient and emoji. College gives universities and faculties a layout that sounds credible from line one: a navy 'Institution publique / Faculté de droit' header, an auditorium photo, a deep-blue feature block with a cathedral side-photo and 'En savoir plus' CTA, a centred Titre modifiable section, and two black-and-white image-text rows for departmental news. Footer carries the address and unsubscribe link.
Consulting
Consulting Coming Soon
Established consultancies skip the persuasion and lead with stats. This template plays that card: a confident businessman hero in saturated blue, a 3-stat credibility strip ('20 years of experience / A team of experts / +5 000 satisfied clients'), then two numbered Service cards (Service n°1 + n°2) with photos and individual Learn More CTAs. Built for management consultants, accounting firms, and professional services that need to look established before they look smart.
CosyBar
CosyBar Coming Soon
Restaurants live on the daily special and the photo of it. CosyBar plates that priority: an 8$ Today's Specials hero with a kiwi-drink overhead shot, two side-by-side burger-of-the-day cards with Click Me, an NYC location map, a triple-icon menu strip (glass, coaster, bowling pin) over a bar interior shot, then two alternating Title 2 image-text rows for tonight's other dishes. Restaurants, bistros, neighbourhood bars — set it and reuse it weekly.
DecoHouse
DecoHouse Coming Soon
Interior brands need to do two jobs in one email: inspire and sell. DecoHouse handles both with a leaves-textured living-room hero and yellow-saturated body. Welcome statement, dining-room photo block with social share, four-person 'Powered by' team grid, then the offer: a 12€/29€/45€ Standard/Pro/Premium pricing card, four check-mark features, a reverse image-text row, a 3-thumbnail interior gallery, two oversized lifestyle shots (bed, pink sofa), a closing mosaic, and a Lille map. For interior designers, furniture retailers, and home-renovation studios.
Decoration
Decoration Coming Soon
Decoration goes the other way from DecoHouse: pale palette, Scandinavian restraint, photography over branding. The 'LI / Lorem Ipsum' serif logo sits above a 6-photo mosaic with 'SALES -50%' floating in the centre and a vertical room-navigation sidebar (Livingroom, Diningroom, Bedroom, Office, Decoration). An 'I'M GOING' black button closes the gallery, two prose blocks ('Title here' boxed + 'Title of the section' on warm beige) follow, then a 3-trust-icon row (Secure payment, Express delivery, Satisfied clients) before the address footer. For minimalist home-decor retailers.
Déli'clic
Déli'clic Coming Soon
Food delivery emails need to make the user hungry before they think about logistics. Déli'clic plates the meal first: a wooden chopping-board hero with salmon, asparagus, lemon and tomatoes around a hand-lettered logo, then a four-quadrant feature icon grid (Fast delivery / Worldwide / Low cost / High quality), an About Us paragraph next to a black-and-white chef portrait, a 'GREAT OFFER' price strip with three café interior shots at $25/$15/$30, and a 30-restaurants / 10K-users stats bar before a NYC location map.
Design.Pro
Design.Pro Coming Soon
A design studio's email has to look like the work it sells. Design.Pro frames itself in a pink-to-purple gradient hero ('We create beautiful & functional templates'), runs a Welcome panel with prose-and-button, a 3-mailbox icon row, a 'Why choose us?' block with a businessman portrait, a pink phone mockup tied to four checkmark features, a violet CTA strip, a 'Where are we?' Lille map, a client logo strip (GREENS / CROFTS / SpaceCube / DANCE STUDIO), and a 'Watch our videos' video block over the gradient before the dark footer. For design agencies pitching their portfolio in one scroll.
DevPro.io
DevPro.io Coming Soon
Dev shops can't afford a pink gradient — they ship in dark mode with orange highlights. DevPro.io is the engineering-room sibling of Design.Pro: a code-blurred header bar with Click Me, a 'We create functional templates' dark hero with social icons, a phone-in-hand orange feature block, a 'Welcome to Dv.Pro' grey panel, a pink-screen phone tied to four checkmark features, a 3-mailbox feature row, an orange full-width CTA, the same client logo strip (GREENS / CROFTS / SpaceCube / DANCE STUDIO), and a dark footer.
ExclusiveCar
ExclusiveCar Coming Soon
Car dealerships open their books for one weekend, then close them again — this template carries that pressure. ExclusiveCar leads with a red sports car under 'COME AND DISCOVER / OUR PRIVATE SALES THIS WEEKEND IN YOUR CAR DEALERSHIP', then a -30% white panel on new and second-hand vehicles, a 3-feature icon row (FEATURES 1/2/3), a 'PRIVATE SALES' SUV showcase with Learn More, a dark BEST SERVICES block split with a headlight close-up, a red 'Your next stop' social strip, a second PRIVATE SALES showcase with a desert SUV, and a dark footer with Learn More + a Lille location map.
Exhibition
Exhibition Coming Soon
Gallery openings are the easiest events to sell — show the art, name the artist, set the time. Exhibition lays out a 'Street Art Exhibition' black-on-gradient hero with the date stamped beneath ('Wednesday 18th January - 8PM to 12PM') and a 'Get your tickets' button, then drops two artwork blocks (John Doe / 2022 New York and Maria Rivera / 2019 San Juan) with image and artist credit, a 'See more works' CTA, and a white 'Main Event' footer with three Lorem Ipsum icons (couch, brush, chef hat) and individual Learn more links.
Family Event
Family Event Coming Soon
Kids events need a single CTA but parents need three colours of urgency. Family Event splits each Activity into its own coloured block — pink, blue, orange, pink-with-bee-and-flower — each carrying a Book Now button. A 'Parents & Kids Activities' royal-blue intro panel sets the tone, a yellow-framed family circle photo anchors the middle, and three teal/blue/turquoise contact blocks (CONTACT US / FOLLOW US / VISIT US) close out the page. For family centres, kids workshops, and parent-toddler clubs.
Father's Day 01
Father's Day 01 Coming Soon
Father's Day 01 strips the colour out and lets the photography do the work. A near-black hero centres 'HAPPY FATHER'S DAY' in white sans-serif, then two image-text rows alternate (left-text/right-watch, then left-watch-and-mouse/right-text) each with a bordered Learn More, a wide hero of a watch beside a laptop keyboard, a prose paragraph and a final Learn More, and a 3-icon footer (envelope check / location pin / mail to). Built for premium watch brands, leather-goods sites, and brands that prefer slate over neon.
Flat
Flat Coming Soon
Flat is the swiss-army knife of corporate templates. A camera-and-keyboard hero with cursive 'Flat' logo opens, then 'Our Features' 3-icon row (bulb/globe/trophy), a teal 'How we work' double-row with phone-notes photography, a 4-thumbnail 'Our Blog' grid, an 'Our Gallery' multi-tag filter (Photography / Digital marketing / Design / Video) over 6 photos, a 2x2 'Our Specialities' icon grid, an 'Our video' play-button hero, and an 'Our Pricing' 3-tier 399$ table with strike-through 350$ and feature checkmarks. Designed for agencies that need every section pre-built.
Flora
Flora Coming Soon
Flower shops sell mood, not stems. Flora reads that brief with a darkroom-style red-rose hero ('AMAZING FEATURE'), a white 'Welcome to Flora' card, an 'About us' two-column with orange-gerbera-on-pebbles photography, a 3-card 'Features' row (Order / 24/7 / Back Guarantee) each with 5-star rating, two product cards ($25/$35 + $60/$100 with Buy now and star ratings), two 'Pack 1 / Only 7.50$' best-seller image-text blocks, and a red 'Purchase today and Save 25%' CTA strip before a rose-backdrop footer with contact details.
Furnishing
Furnishing Coming Soon
Furniture promos thrive on muted palettes — gray on peach reads more expensive than red on yellow. Furnishing splits its hero between a gray sofa photo and a simple 'SALES / 50% off on selected products' headline with a Shop now button, then drops a 'CATEGORIES ON OFFER' three-circle row (living-room / bedroom / decor-shelf) each carrying a peach 'I'm going' button, a 'SECTION TITLE' prose-and-chair-with-pampas-grass row with a See more CTA, and a 3-icon contact strip (phone +33 / email / website) above the social row. For furniture stores, interior retailers, and lifestyle brands.
Grid
Grid Coming Soon
Mosaic templates either fight for attention or get out of the way — Grid splits the difference. A 4-photo asymmetric mosaic at top carries a red 'Lorem Ipsum / Click Me' overlay card, a dark photo strip with a white-button CTA cuts through, a 3-card row spotlights the middle entry in red, a reverse dark image-strip CTA follows, then two image-text rows (handwriting-laptop / handwriting-laptop reversed) alternate before a dark gray footer with the 9-square red grid logo centred between social icons. For magazines, agencies, and creative shops that want photography to lead.
HappyWelcome
HappyWelcome Coming Soon
The first email after signup is the only one with a guaranteed open. HappyWelcome treats it like a party invitation: a royal-blue frame with cursive 'HappyWelcome' logo, a 'Welcome!' card with paragraph and pink Click Me, and a party flat-lay photo (confetti, candles, ribbons, gift box). Then a teal 'Holiday offer' image-text row paired with cake-and-candy photography, a reverse purple 'Holiday offer 2' row, and a dark navy footer with cursive brand and 3-icon social row. For onboarding sequences, birthday clubs, and 'thanks for joining' moments.
Healthcare
Healthcare Coming Soon
Healthcare emails should look trustworthy first and visually interesting second. Healthcare anchors on a smiling-doctor hero in a clinic library, drops a blue full-width 'Learn more' strip, then two image-text rows alternating (pill-bottle / prescription-writing) under a 'We care for your health' header, a 3-stethoscope-icon row with outlined Click Me buttons, and a blue footer with Home / About / Services / Contact, contact paragraph, Lille map, and LinkedIn/Twitter icons. For clinics, GP networks, pharmaceutical newsletters, and patient communications.
Health Care Services
Health Care Services Coming Soon
Wellness clinics need a different palette than hospitals — green for prevention, blue for treatment. Health Care Services pairs a HEALTH CARE SERVICES green-cross logo with a tilted green prose panel, a 'Lorem ipsum' centred title and prose, a 2-column 5-bullet list flanking a round bowl-of-fruits-and-salad photo with a KNOW MORE outlined CTA, a green stretching-woman image-text row, and a green CONTACT footer with 4 icons (location 75 place Vendôme Paris / phone / mail / website). Companion to Healthcare, but built for nutrition, prevention, and wellness practices instead of clinical care.
HelioEnergy
HelioEnergy Coming Soon
Helio-Energy takes the Standard/Pro/Premium 12€/29€/45€ subscription structure used by CityTravel and DecoHouse and ports it to renewable energy. A wind-turbine hero with HelioEnergy green logo opens, a 3-tier pricing row (gray-highlighted Pro), two image-text rows alternating with offshore-turbine and field-turbine photography, an 'About us' 2x2 sun-icon feature grid, a green 'Excited to Get Started With Light' Buy now strip, a 4-person 'Our team' row, a 'We're Hiring' handshake hero, a 3-photo gallery, and a Lille-mapped footer. For energy providers, solar installers, and green-tech newsletters.
High-Tech Sales
High-Tech Sales Coming Soon
Tech-sale emails need volume — High-Tech Sales delivers it with a B&W man shouting through a megaphone over neon green/orange/yellow grids ('Treat yourself to a Big Discount on this sale' + orange SHOP NOW). Two coloured frames carry 4 'AWESOME PRODUCT' cards (smartwatch / headphones / smartphone / camera) each with a black 'I WANT IT' button, then a black 'Save up to 10% more' closing strip with a yellow SAVE MORE CTA, and a MYSHOP Paris address footer with phone, Contact us, Website, and 4 social icons.

New Year Party
New Year Party Coming Soon
New Year Party is the event sibling of Happy New Year. Where the corporate version stayed on company letters, this one runs a fireworks-over-Champs-Élysées night hero with 'Happy / New year Party' cursive overlay, dashed-bordered 'LOREM IPSUM / PROCESSIT MORBOSQUE' subtitles, a '31/12-10:00' time stamp, a red 'Click Me' button, and a white footer with 5 social icons (Facebook / Twitter / G+ / YouTube / Instagram). For NYE clubs, restaurants, hotels, and party organisers.

I Love Cooking
I Love Cooking Coming Soon
Restaurant marketing emails need more than the daily special — I Love Cooking gives them the menu, the kitchen, the team, and the map. A food-spread 'TASTY FOOD / RESTAURANT' hero opens with an orange Click Me, then a 'Welcome to the restaurant' orange Lorem panel paired with salmon-fillet photography, a 3-icon 'Our services' row (Heading 1/2/3 with Click Me each), a 'Tasty food' 3x3 photo mosaic centred on a guacamole-bowl, a second 'Tasty food' row of 4 chef-station thumbnails, a 'Where are we' Paris-Châtelet Google map, and an orange Lorem-twin footer. For full-service restaurants, food magazines, and culinary newsletters.

Insurance
Insurance Coming Soon
Insurance emails earn their open by leading with the people, not the policy. Insurance opens on a wave-cropped family photo (mom kissing dad, two kids hugging) over a light blue panel with 'Because you love them, / We are here to protect them' navy headline, a 'Section title goes here' centred intro with Learn more, and a 2x2 grid alternating round portraits (grandparents-and-kid / mom-and-baby) with dark navy and light blue icon blocks (heart-hands / person-with-kid). A dark navy CONTACT US footer carries phone, Email, and LinkedIn/Twitter/Facebook icons.

Jenn's World
Jenn's World Coming Soon
Influencer newsletters thrive on the personal-portrait sandwich — Jenn's World stacks three of them. A 2-column hero pairs a blonde-in-yellow-top photo with a pink 'Hi' panel containing a portrait and social icons, then a 3-card row of women-from-behind at an archway, a wide clothes-hanger video block with play overlay, a reverse 2-column with a gray 'Hello' portrait panel + pink-bordered 'Lorem Ipsum', a 6-photo asymmetric grid, and a pink Lorem CTA strip before the cursive 'Jenn's WORLD' Paris-mapped footer. For lifestyle bloggers, fashion influencers, and personal-brand newsletters.
Job Fair
Job Fair Coming Soon
Job fair invitations have two audiences in one email — candidates scanning for opportunities and partner brands showing they're there. Job Fair anchors both with a yellow phone-megaphone illustration hero ('Find your future job now' + 'Get your free entrance'), a teal date strip (18th January 2023 / 10AM-6PM) with LinkedIn / Twitter / Facebook / YouTube icons, a 'They will be there' 7-logo company gallery with See more, a black 'Our conferences' 4-slot grid (11:00 / 12:00 / 14:30 / 16:00 AM each with Sign up), and a teal 'JOB EVENTS' footer with Champs-Élysées Paris address and phone.
Let It Snow
Let It Snow Coming Soon
Most Christmas templates lean cozy or grand. Let It Snow leans playful — a green confetti-dotted top panel with a 'Let it snow!' cursive headline, underlined Lorem prose, and a white Click Me sits above a pink-tinted photo of a winking pin-up-style woman holding two gift boxes (one beige, one with red bow). A Lorem paragraph follows, and a dark navy footer carries 6 social icons (Facebook / Twitter / G+ / YouTube / Instagram / Pinterest). For cheeky-tone gift retailers, beauty brands, and lifestyle newsletters.

Library
Library Coming Soon
Library marketing has one unbeatable hero shot: floor-to-ceiling shelves under a vaulted ceiling — Library opens with exactly that. A 'YOUR LOGO / Add baseline here' header sits above the Trinity-Long-Room-style library photo, then a 'LOREM IPSUM DOLOR SIT AMET' centred prose block, a sage-green pages-of-book / Latin prose two-column with 'EN SAVOIR PLUS', a 3-column book trio (open book / books-on-shelf / books-stacked) each with gray EN SAVOIR PLUS, and a CONTACT row with Jean-marc martin signature, Facebook link, and Site web. For libraries, bookstores, book clubs, and publishing newsletters.


Life+
Life+ Coming Soon
Sports brand emails win on photography of people mid-action — Life+ runs sprinter mid-start, surfer mid-wave, and swimmer mid-stroke. A purple sport-icon-patterned 'LOREM IPSUM' hero opens with a Click Me and a starting-block photo, then a 2-card surfer row, a 3-card jersey-with-7 feature row, an XL swimmer image-text, a 4-card jersey row, a reverse swimmer panel, a stats strip (48 / 16 / 214 / 32), a Google map of New York (Tribeca / WTC), and a purple Life+ footer with 2 Lorem columns and social icons. For sports apps, fitness platforms, and wellness brands.


Light
Light Coming Soon
Light strips Helio-Energy of its energy theme and keeps everything else — same Standard/Pro/Premium 12€/29€/45€ structure (now used by CityTravel, DecoHouse, Helio-Energy, and Light), same 4-person team, same 'We're Hiring' handshake hero, just neutral instead of renewable-themed. A circle-and-LIGHT logo opens, an 'AN AWESOME TITLE' glasses-on-laptop hero with '+ Learn more', a 2x2 'About us' sun-icon grid, two hand-with-pen image-text rows flanking the price tiers, a 4-person team, and a 4-photo gallery. For SaaS, agencies, and B2B services that need the structure without the vertical.


Light Party
Light Party Coming Soon
Light Party trades Light's SaaS pricing for a DJ night and a QR-code VIP pass. A 'SPECIAL LIGHT PARTY / - BEST SPECIAL DJ GUEST -' navy-and-red title panel sits above a hands-up confetti club photo, then a 2-column block: gray VIP ROOM ACCESS with a QR code on the left, cyan 'Saturday 20th APRIL' with 4 Lorem bullets and a red REGISTER NOW on the right, and a Brussels Google map (Sainte-Catherine / UGC De Brouckère). For nightclubs, DJ events, and ticketed parties.

Warum Lifestyle-E-Mail-Vorlagen verwenden?
Inhalte, die Community bauen, nicht eine Mailingliste
Lifestyle-Marketing geht über Produkte hinaus. Diese Vorlagen geben Ihnen Raum für Storytelling und persönliche Reflexionen. Die Art von Inhalt, die Abonnenten in eine Community verwandelt, nicht in eine Datenbank.
Redaktionelle Qualität, von Anfang an
Ausgewogener Weißraum. Elegante Typografie. Ihre E-Mails sehen aus wie ein kuratiertes Magazin, nicht wie ein Marketing-Blast.
Werden sie alles lesen?
Wenn das Layout Long-Form-Content unterstützt, ja. Rezepte, Reiseführer, Morgenroutinen. Diese Vorlagen halten Leser von der ersten Zeile bis zum Schlussgruß engagiert.
Gestaltet, wie Ihre Zielgruppe liest
Lifestyle-Content wird unterwegs konsumiert. Klarer vertikaler Fluss spiegelt Social Feeds wider und schafft eine natürliche, vertraute Leseerfahrung auf dem Smartphone.
So passen Sie Ihre Lifestyle-Vorlage an
Best Practices für Lifestyle-E-Mails
Das Hero-Bild trägt die ganze E-Mail
Eine starke, aspirierende Aufnahme setzt den Ton für alles darunter. Dieses Bild ist die wichtigste Designentscheidung pro Versand.
Kuratieren Sie oder verkaufen Sie?
Mischen Sie Produkte mit relevanten Blogposts, Playlists oder externen Entdeckungen. Wenn Abonnenten Sie als Tastemaker sehen, baut sich Vertrauen von selbst auf. Und Vertrauen konvertiert besser als Rabatte.
Schreiben Sie wie eine Person, nicht wie eine Marke
Verwenden Sie „ich“ und „Sie“. Halten Sie den Ton warm und direkt. Die besten Lifestyle-E-Mails lesen sich wie ein Brief von jemandem, dem der Abonnent vertraut. Nicht wie ein Unternehmen, bei dem er einmal gekauft hat.
Geben Sie jedem Abschnitt Raum zum Atmen
Weißraum ist kein verschwendeter Raum. Er lässt Inhalt absichtsvoller wirken und ist leichter scanbar. Die am besten gestalteten Lifestyle-E-Mails haben mehr Weißraum als Text.

Behind-the-Scenes-Inhalte vertiefen die Verbindung
Wie es gemacht wird. Ein Tag im Leben. Prozessaufnahmen. Transparenz baut die emotionale Schicht auf, die Produktseiten nicht replizieren können.
Beliebte Inhalte für Lifestyle-E-Mails
Optimieren Sie Ihre Lifestyle-E-Mails
Wie weit scrollen sie?
Scroll-Tiefe zählt bei Lifestyle-Content mehr als die Klickrate. Designen Sie für den Fluss. Führen Sie das Auge natürlich vom Hero-Bild in die Geschichte.
Sind Ihre Fotos original?
Stockbilder zerstören das Vertrauen, von dem Lifestyle-Content lebt. Echte, gelebte Visuals bringen Abonnenten zurück. Sieht es aus wie von einer Stock-Site, untergräbt es alles andere.
Ist die Schrift angenehm zu lesen?
Großzügige Schriftgrößen. Angenehme Zeilenhöhen. Lifestyle-Leser wollen den Content genießen. Nicht ihn auf dem Handy-Display zusammenkneifen.
Wo lebt der Social Proof?
Nicht ganz unten. Verweben Sie Kundengeschichten oder User-Generated Content im gesamten Layout. Machen Sie sie zum Teil der Erzählung, nicht zum Nachgedanken.
Passt der CTA zum Format?
„Weiterlesen.“ „Der Community beitreten.“ „Die Kollektion entdecken.“ Druckfreie Einladungen, die den Leser respektieren und ihn dennoch weiterbringen. „JETZT KAUFEN“ gehört nicht in eine Lifestyle-E-Mail.
Was würde Ihr Leser in der Betreffzeile erwarten?
Warm und konkret. „Meine Favoriten der Woche“ oder „Ein neues Ritual zum Ausprobieren“ schlagen Werbetexte bei dieser Zielgruppe jedes Mal.
Jedes Element verdient sich seinen Platz
Weniger, dafür stärkere Visuals hinterlassen mehr Eindruck als eine Seite voller konkurrierender Inhalte. Bleiben Sie absichtsvoll.
Bauen Sie einen Newsletter, den Ihre Zielgruppe schätzt. Die Lifestyle-Vorlagen und die integrierte Automatisierung von Positive User.











