About AMC
AMC is a global brand and one of the top leaders in the broadcasting space internationally. The company is behind critically acclaimed shows such as Mad Men, Breaking Bad, The Walking Dead, and Preacher, among many others.
Positive User helps the AMC team with unified communication and boosting AMC Club registrations across multiple regions: Latin America, Europe, and parts of Africa. With over 500,000 fans already in their clubs, the team focuses on building brand awareness across 24 LATAM countries — from Mexico to Chile, in Spanish, Portuguese, French, and more.
The Challenges
With any television broadcast, connecting with individual viewers is a challenge. AMC runs surveys and contests to communicate with fans, build community, and generate consented marketing data. As their audience grew, so did the complexity of managing this data at scale.
With over 500,000 club members spread across multiple countries and languages, the team needed a platform capable of handling massive data volumes while maintaining meaningful, personalized touchpoints with each segment.
Why Positive User
AMC chose Positive User to serve as the technological backbone for their international marketing and community growth. Key reasons included:
- Unified communication at scale — a platform capable of handling global brand communication across multiple continents simultaneously
- Centralized data repository — converting huge volumes of contest and survey data into one single place for detailed analysis
- Operational efficiency — turning manual data sorting into automated events to save time and resources
- Scalable relationship building — a tool that could grow community engagement and increase brand recognition through better touchpoints
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How Positive User Helps
The most prominent way AMC finds success with Positive User is through the ability to connect their massive user base and engage their most loyal fans. For each activity, Marketing Automation turns events into rich, actionable data — helping producers and marketing teams understand what content resonates, where, and with whom.
AMC uses the full range of what Positive User offers: Pop-ups, Marketing Automation, SMS Marketing, and more — with new features being built with their specific use cases in mind.
Goals & Achievements
By leveraging behavioral data to drive meaningful interactions, AMC has scaled its community engagement while maintaining deep emotional connections with its audience:
- 30,000+ automated contest entries — what was once a full-time manual job is now handled instantly through automated data processing
- Innovative “remote togetherness” — during pandemic lockdowns, AMC used advanced segmentation to identify 20 fans with shared birthdays and interests for their EL GOURMET anniversary, sending them “split cakes” to foster connection
- Strategic data retention — raw contest responses are now converted into permanent user behavior records, informing long-term brand strategy
- Massive community growth — the platform now supports over 500,000 active club members across the globe, providing consistent value and high-impact engagement
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