In B2C, the brand that owns the relationship owns the repeat purchase
Acquiring a customer is expensive. Keeping one is where the margin lives. A first-time buyer who never hears from you again costs as much as a competitor's first-time buyer. The brand that stays present, relevant, and personal across every touchpoint wins the second purchase, the third, and the long-term relationship. Positive User helps B2C teams build that relationship at scale, with email, SMS, push, in-app, and loyalty programs all running from one platform.
Trusted by +15,000 marketing teams
The B2C marketing platform built for the full customer lifecycle
Acquiring is one thing. Activating, engaging, retaining, and reactivating are five different conversations. Most B2C teams run them from four different tools, with data that doesn't cross over. The result is generic newsletters, missed re-engagement windows, and customers who feel like a number. Positive User keeps every B2C touchpoint in one place, so the same customer profile drives every campaign across every channel.
Reach customers where they are, on the channel they choose
Email for newsletters and product updates. SMS for time-sensitive offers and shipping notifications. Push for app re-engagement. WhatsApp for support and order confirmations. In-app messages for cross-sells. Positive User runs all five channels from a single platform, with one customer profile that updates wherever they engage. Your team builds a campaign once and reaches every customer through their preferred channel.
Personalize at scale, not just by name
A first-time buyer who just received their order and a loyalty member who has been with you for two years shouldn't get the same email. Positive User's segmentation engine groups customers by purchase history, behavior, channel preferences, and any other attribute, then triggers the right message for the right segment. Generic broadcasts give way to personal communication that converts.
Reward loyalty automatically, before customers think to ask
A customer hits a purchase milestone, an anniversary, or a points threshold. Positive User triggers the right reward at the right moment, with a personalized message that feels like recognition rather than a transaction. Loyalty programs run automatically across email, SMS, and Mobile Wallet, with points and rewards that customers actually use.
Reactivate dormant customers before they're gone
A customer who hasn't purchased in three months isn't lost yet. Positive User detects the inactivity window, identifies what they used to buy, and triggers a re-engagement sequence with a relevant offer or new arrival. Some come back with a single email. Others need a multi-channel touch. The cost of reactivating is a fraction of the cost of acquiring a new customer.
A B2C customer journey that doesn't stop at the first purchase
From visitor to first-time buyer
Visitor tracking identifies high-intent behavior on your product pages and triggers a relevant lead capture at the right moment. An exit-intent pop-up with a first-purchase discount. A welcome email sequence after newsletter signup. A re-engagement message for visitors who browsed without buying. The window between interest and the first purchase closes faster.
From first-time buyer to repeat customer
The week after a first purchase is the highest-intent window for a second one. Positive User triggers a personalized post-purchase sequence with cross-sell suggestions based on what they bought, useful content for getting started, and an invitation to join your loyalty program. The customer who feels seen after their first order is the one who buys again.
From repeat customer to loyal advocate
Repeat customers want recognition, not generic newsletters. Positive User's loyalty engine tracks every purchase, identifies milestones (third order, anniversary, points threshold), and triggers personalized rewards through email, SMS, and Mobile Wallet. A customer who feels valued at the right moments becomes the customer who recommends you to a friend.
From dormant to reactivated
Customers go quiet for many reasons: a competitor's promotion, a life change, simple inertia. Positive User detects the inactivity window for each segment and triggers a re-engagement campaign with the right incentive. A new arrival in their favorite category. A win-back offer. A simple message that the brand still remembers them. Some need a single email. Others need a multi-channel sequence. Reactivation is consistently cheaper than acquisition.
From customer to community
The strongest B2C brands turn customers into a community. Positive User helps you maintain that ongoing conversation: exclusive content for VIPs, early access to new releases, invitations to events, and personalized recommendations that keep your brand part of their life. The relationship goes beyond the transaction.
Workflows built for B2C marketing teams
What B2C teams say about Positive User
The B2C brands that win are the ones that show up at every step. Not just the first one.
B2C teams using Positive User acquire customers faster, retain them longer, and reactivate the ones who go quiet, all from one platform. Email, SMS, push, in-app, loyalty programs, and customer data, working together to drive the second purchase, the third, and the long-term relationship that makes a brand.
Frequently Asked Questions
What types of B2C businesses use Positive User?
E-commerce, retail, subscription brands, education providers, fitness and wellness brands, financial services for individuals, and any consumer-facing business with a recurring relationship to manage. The platform scales from a boutique brand with 5,000 contacts to a national retailer with millions.
Can I run email, SMS, push, and in-app from a single workflow?
Yes. A single workflow can combine email, SMS, push, in-app, and WhatsApp, with channel choice based on contact preferences and engagement history. Build the campaign once and reach every customer through their preferred channel without managing five tools.
Does Positive User include a loyalty program?
Yes. The Loyalty module manages points, rewards, tiers, and milestone celebrations. Customers earn points through purchases or behaviors you define, and rewards can be redeemed automatically through email, SMS, or Mobile Wallet. Loyalty members are a separate segment with their own communication logic.
Does Positive User integrate with my e-commerce platform?
Native integrations with Shopify, WooCommerce, Magento, and PrestaShop. Customer profiles, order history, and product catalogs sync automatically. Cart abandonment events, post-purchase sequences, and product recommendations run from real e-commerce data, not a manual export.
How does personalization work beyond first-name placeholders?
Real personalization uses behavior, purchase history, and preferences, not just a name field. Positive User segments customers by purchase frequency, average basket size, category preferences, channel engagement, and any other attribute. The right product recommendation, the right offer, and the right tone all flow from that segmentation, automatically.
How does customer reactivation work?
Positive User detects when a customer hasn't engaged or purchased within a window you define (60, 90, 180 days). The platform then triggers a re-engagement sequence based on their previous behavior: a relevant new arrival, a price drop on something they viewed, or a win-back offer. Reactivation costs a fraction of acquisition, and most dormant customers respond to the right message at the right time.
Can I run A/B tests on my campaigns?
Yes. Test subject lines, sender names, send times, content variations, and CTAs across email and SMS. Positive User automatically routes the winning version to the rest of your audience based on the metric you choose: open rate, click-through, conversion, revenue per send.
How does Mobile Wallet integration help with B2C campaigns?
Loyalty cards, coupons, and event tickets can be delivered straight to Apple Wallet and Google Wallet. Customers don't have to download an app or remember a code: the offer sits in their phone and updates automatically. Engagement and redemption rates are typically much higher than with traditional digital coupons.
How long does it take to set up Positive User for a B2C team?
Most B2C teams have core campaigns running within two to four weeks. The first week covers integration with your e-commerce platform, contact import, and basic segmentation. The second week focuses on activating welcome and post-purchase sequences. From there, the platform grows with you. No developer required for day-to-day campaign work.
Is customer data handled securely and in compliance with GDPR?
Yes. Positive User is fully GDPR-compliant. Consent management, double opt-in, preference centers, and easy unsubscribe are built in. Customer data, purchase history, and behavioral signals are processed securely. You build long-term consumer relationships on a compliant foundation.