Sellsy
Bridge your sales management and your marketing automation. Connect Sellsy and Positive User through Zapier to sync contacts and companies in both directions, push new leads from Positive User into Sellsy opportunities, and trigger marketing workflows when an opportunity changes status. Your commercial team works in Sellsy, your marketing team works in Positive User, and the data stays consistent across both.
Sales Pipeline and Marketing Automation, United
Sync Contacts and Companies Across Both Platforms
A new contact is created in Sellsy by your sales team. Zapier picks it up and creates the matching contact in Positive User, ready for email nurturing. In the other direction, a lead fills out a form on your website, enters Positive User, and Zapier pushes them to Sellsy as a new contact. Both databases stay aligned without CSV exports or manual re-entry.
React to Opportunity Movements in Real Time
Sellsy tracks your sales pipeline through opportunities and status changes. When an opportunity moves to a new stage (qualified, proposal sent, won, lost), Zapier detects the change and triggers a corresponding action in Positive User: apply a tag, update a deal, fire a custom event, or launch an email sequence. A prospect marked “won” in Sellsy can instantly enter a post-sale onboarding workflow in Positive User.
Push Marketing Intelligence Into Your Sales Tool
Positive User knows which pages a lead visited, which emails they opened, and which chat messages they sent. When a Positive User event fires (high engagement score, product page viewed, demo form submitted), Zapier can create an annotation in Sellsy, update a contact property, or create a new opportunity. Your sales team gets marketing signals where they work, without logging into a second platform.
Three simple steps to get started
Connect Both Accounts in Zapier
Log into Zapier and create a new Zap. Select Sellsy and "User.com." Authorize both accounts.
Choose Your Direction and Workflow
For Sellsy → PU: use "New Contact," "Opportunity Status Changed," or "New Company" paired with "Create/Update User" or "Create Event." For PU → Sellsy: use "New User" or "New Event" paired with "Create Contact," "Create Opportunity," or "Create Annotation."
Map Fields, Test, and Activate
Map Sellsy contact fields to Positive User attributes (or the reverse). Run a test. Turn on the Zap.
Popular implementation guides
- How to Integrate With Zapier: Complete Zapier connection walkthrough. Read Guide →
- Sellsy + Positive User on Zapier: Browse triggers, actions, and templates on Zapier. View on Zapier →
- What Are Events: Define events triggered by Sellsy activity. View Tutorial →
- Automation Workflows: Set up automations on Sellsy data. View Tutorial →
- Attributes: Map Sellsy fields to Positive User properties. View Tutorial →
- Custom Zapier Integration: Advanced CRM-to-CRM sync pipelines. View Tutorial →
Frequently Asked Questions
Do I need coding skills?
No. Zapier’s visual interface. No code.
What is the "Opportunity Status Changed" trigger useful for?
It fires whenever an opportunity moves to a different status. Deal won → welcome sequence. Deal lost → re-engagement campaign. Proposal sent → follow-up reminder. Each status change routes to a different automation.
Can I create annotations in Sellsy from Positive User?
Yes. The "Create Annotation" action lets you add a note to a Sellsy contact or company record. Use it to log marketing activity ("Visited pricing page 3 times", "Opened 5 emails this week") directly in the contact’s Sellsy timeline.
Why would I use both Sellsy and Positive User?
Sellsy is an all-in-one platform for sales, invoicing, and cash flow management, very popular among French SMBs. Positive User specializes in behavioral tracking, live chat, multi-channel marketing automation (email, SMS, push), and website visitor intelligence. Teams using Sellsy for commercial management and Positive User for marketing automation benefit from syncing both.
What is Sellsy?
Sellsy is a French SaaS platform designed for SMBs. It combines CRM, sales pipeline management, invoicing, accounting, and marketing tools in a single platform. It is particularly popular in France and French-speaking markets.
Does this cover Sellsy’s invoicing features?
The Zapier integration covers contacts, companies, opportunities, tasks, and annotations. Invoicing, billing, and accounting are not available as Zapier triggers or actions. For invoice workflows, consider Sellsy’s API alongside the Positive User REST API.
Is the data GDPR-compliant?
Sellsy (a French company, data hosted in France) and Positive User both offer GDPR compliance tools. Sellsy provides DPA and EU-hosted infrastructure. Zapier is SOC 2 compliant.