Stripe
Connect your revenue to your marketing. Link Stripe and Positive User through Zapier to turn every payment into a contact profile, every subscription change into an automation trigger, and every failed charge into a recovery campaign. No code, no custom development, ready in an afternoon.
Turn Payment Events Into Marketing Intelligence
Create and Enrich Contacts From Every Transaction
A customer completes a checkout, pays an invoice, or signs up for a subscription. Zapier detects the Stripe event instantly and creates or updates the contact in Positive User with their email, name, payment amount, product purchased, and any custom metadata you've attached to the Stripe customer. Your CRM stays in sync with your billing system, automatically.
React to Subscription Lifecycle Events Automatically
Subscriptions are not static. They start, upgrade, downgrade, fail to renew, and cancel. Stripe sends each of these events to Zapier, and Zapier routes them to Positive User. Apply a "churned" tag when a subscription is canceled, send a win-back sequence after 7 days, upgrade a customer's segment when they move to a higher plan, all without manual data entry.
Recover Revenue Before It's Lost
A payment fails. A dispute is opened. An invoice goes unpaid. These are time-sensitive moments where the right message at the right time can recover the revenue. Zapier picks up failed payments, disputes, and invoice failures from Stripe and triggers immediate recovery sequences in Positive User: dunning emails, payment update prompts, or an internal alert to your customer success team.
Three simple steps to get started
Connect Both Accounts in Zapier
Log into Zapier and create a new Zap. Select Stripe as one app and "User.com" as the other. Authorize both accounts. You'll need an activated Stripe account with administrator permissions, and a Positive User account with API access enabled.
Choose Your Trigger and Map Fields
Select a Stripe trigger based on the event you want to react to: New Charge, New Customer, Checkout Session Completed, Canceled Subscription, Failed Payment, New Invoice, or any other available event. Then map the Stripe fields (email, name, amount, product, metadata) to the corresponding Positive User contact attributes.
Test and Activate
Run a test transaction in Stripe (use test mode if available for your trigger). Verify the contact appears or updates in Positive User with the correct data. Once everything is mapped correctly, turn on the Zap and your payment events will start flowing in real time.
Popular implementation guides
- How to Integrate With Zapier: Complete walkthrough of connecting Positive User to Zapier: authentication, triggers, actions, and field mapping. Read Guide →
- Stripe + Positive User on Zapier: Browse the integration page on Zapier for all available triggers, actions, and ready-made workflow templates. View on Zapier →
- What Are Events and How to Create Them: Define custom events in Positive User (like "payment_completed" or "subscription_canceled") that Stripe transactions can trigger through Zapier. View Tutorial →
- Automation Workflows: Set up automations inside Positive User that fire when payment data arrives: welcome sequences, churn prevention, upsell campaigns, and more. View Tutorial →
- Custom Zapier Integration: Advanced guide for building custom workflows between Positive User and Zapier using webhooks and automation triggers. View Tutorial →
- REST API Documentation: For teams that need deeper control (like syncing historical Stripe data or building custom payment dashboards), the Positive User API provides direct access. View Docs →
Frequently Asked Questions
Do I need coding skills to set this up?
No. The entire integration is configured through Zapier's visual interface. You select triggers, map fields, and activate. No code required.
What Stripe triggers are available on Zapier?
Stripe offers a rich set of triggers, most of them instant (webhook-based): New Charge, Checkout Session Completed, New Customer, New Subscription, Updated Subscription, Canceled Subscription, Failed Payment, New Invoice, New Dispute, New Refund, and many more. Browse the full list directly on the Stripe page in Zapier.
What data does Stripe send through Zapier?
Depending on the trigger, Stripe can pass the customer email, name, charge amount, currency, product or plan details, subscription status, invoice data, payment method, and metadata you've attached to the Stripe customer. You map exactly which fields land on the Positive User contact during Zap configuration.
Stripe sends amounts in cents. How do I handle that?
Stripe sends monetary values in the smallest currency unit (e.g., 197000 for $1,970.00). You can use Zapier's built-in Formatter tool to divide by 100 before mapping the value to Positive User. This way, the contact attribute stores the human-readable amount.
Can I filter Zaps by product or plan?
Yes. Stripe triggers fire for all events of that type. To react only to specific products or plans, add a Zapier Filter step after the trigger. For example, filter on the product name or price ID so the Zap only runs for your premium plan or a particular SKU.
How do I handle failed payments and churn?
Create separate Zaps for each scenario. Use the "Failed Payment" trigger to fire a recovery email, apply a "payment_failed" tag, or alert your support team. Use the "Canceled Subscription" trigger to launch a win-back sequence or move the contact to a churned segment. Each Stripe event can drive a different automation in Positive User.
Can I create Stripe objects from Positive User events?
Yes. Zapier supports Stripe actions like Create Customer, Create Subscription, Create Invoice, Create Product, Create Payment Link, Create Checkout Session, and Cancel Subscription. You can chain a Positive User event (form submission, tag applied, segment match) into a Stripe action so the two systems stay aligned in both directions.
What if I need to sync historical Stripe data?
Zapier works on a going-forward basis. It captures new events from the moment the Zap is activated. To import historical customers or transactions, use a CSV export from Stripe and import it into Positive User, or use the Positive User REST API for a one-time bulk sync.
Can I use Stripe test mode with Zapier?
Yes, but with limitations. When connecting Stripe to Zapier, you choose between live mode and test mode as separate connections. Not all Stripe triggers support test mode data, so check the trigger documentation on Zapier before running a test sequence. For end-to-end validation, a real low-amount live transaction is often the most reliable approach.
Is the data GDPR compliant?
Stripe, Zapier, and Positive User all offer GDPR compliance tools. Stripe handles payment data under PCI DSS standards. Positive User provides consent management and data deletion features. Zapier processes the data in transit between the two. You remain responsible for collecting and managing consent in line with the regulations that apply to your business.