Airtable
Stop copy-pasting data between your database and your marketing platform. Connect Airtable and Positive User through Zapier to sync contacts, companies, deals, and events in both directions. New Airtable records create contacts in Positive User. New leads in Positive User appear instantly in your Airtable base.
Your Database and Your Marketing Platform, Finally Connected
Push Airtable Records Into Positive User
A new row appears in your Airtable base (a lead from a form, a partner added by your team, an attendee from an event). Zapier picks it up and creates or updates the corresponding contact, company, or deal in Positive User. No manual import, no CSV files, no lag between your database and your CRM.
Log Positive User Activity Back to Airtable
When something happens in Positive User (a new contact is created, a deal moves forward, a tag is applied, a custom event fires), Zapier sends that data to Airtable as a new or updated record. Your ops team gets a live view of marketing and sales activity in the tool they already use every day.
Build Custom Workflows for Any Use Case
The combination of Airtable's flexible data structure and Positive User's automation triggers opens up workflows that go well beyond simple contact sync. Log every chat conversation as an Airtable row. Create a deal in Positive User when a record enters a specific Airtable view. Trigger Positive User automations from Airtable status changes.
Three simple steps to get started
Connect Both Accounts in Zapier
Log into Zapier and create a new Zap. Select Airtable as one app and "User.com" as the other. Authorize both accounts. You'll need admin access to your Positive User app for the connection.
Choose Your Trigger and Action
Pick the direction of data flow. For Airtable → Positive User: use triggers like "New Record" or "New or Updated Record" paired with actions like "Create/Update User" or "Create Event." For Positive User → Airtable: use triggers like "New User," "New Deal," or "New Event" paired with the Airtable "Create Record" action.
Map Fields, Test, and Activate
Map Airtable columns to Positive User attributes (or the reverse). Run a test to verify the data flows correctly. Turn on the Zap and let it run.
Popular implementation guides
- How to Integrate With Zapier: Complete walkthrough of connecting Positive User to Zapier: authentication, triggers, actions, and field mapping. Read Guide →
- Airtable + Positive User on Zapier: Browse the integration page on Zapier for all available triggers, actions, and ready-made workflow templates. View on Zapier →
- What Are Events and How to Create Them: Before syncing Airtable data as Positive User events, learn how to define events and their attributes in your app. View Tutorial →
- Custom Zapier Integration: Advanced guide for building custom workflows between Positive User and Zapier using webhooks and automation triggers. View Tutorial →
- Attributes: Understand all available user and company attributes in Positive User so you can map Airtable columns accurately. View Tutorial →
- REST API Documentation: For teams that need deeper control beyond Zapier, the Positive User API lets you build direct integrations with Airtable scripts or automations. View Docs →
Frequently Asked Questions
Do I need coding skills to set this up?
No. The entire integration is configured through Zapier's visual interface. You select triggers, map fields, and activate. No code required.
What Airtable triggers are available?
The main triggers are "New Record" (fires when a row is added to a table or view) and "New or Updated Record" (fires when a row is created or modified). Both use polling, which checks for changes every 15 minutes on Zapier's free plan and faster on paid plans.
What Positive User triggers can send data to Airtable?
You can use New User, New Company, New Deal, New Activity, New Event, and New Tag as triggers. All Positive User triggers in Zapier are instant (webhook-based), so data reaches Airtable within seconds of the event occurring.
Can I sync data in both directions?
Yes. You'll need separate Zaps for each direction: one for Airtable → Positive User and another for Positive User → Airtable. Be careful with two-way sync to avoid infinite loops. Use Zapier's filters or conditions to prevent a record created by one Zap from triggering the other.
How do I match Airtable records to Positive User contacts?
Use a shared identifier like email address. In Zapier, map the Airtable email column to the Positive User email field. The "Create/Update User" action in Positive User matches on email: if a contact with that email exists, the existing profile is updated. If not, a new contact is created.
Can I limit the sync to a specific Airtable view?
Yes. Both the "New Record" and "New or Updated Record" triggers let you select a specific view. Only records that appear in that view will trigger the Zap. This is useful for syncing only qualified leads, approved contacts, or records that match a defined status.
What happens if I update a field in Airtable?
If you use the "New or Updated Record" trigger (which requires a "Last Modified Time" column in your table), any field change in a monitored row triggers the Zap. The updated data is then pushed to Positive User. Make sure you only update the fields you want to sync, to avoid unnecessary Zap runs.
Can I create Airtable records from Positive User automations?
Yes. Use a Positive User trigger (like New User or New Event) to start a Zap, then use the "Create Record" action in Airtable to add a row with the contact or event data. This is useful for building reporting dashboards, audit logs, or shared workspaces where your team can see Positive User activity in real time.
What if I need more complex logic than Zapier allows?
For advanced use cases, you have two options. First, Zapier supports multi-step Zaps with filters, formatters, and paths for conditional logic. Second, Airtable has its own scripting and automation features that can call the Positive User API directly, giving you full control over the data flow.
Is the data GDPR-compliant?
Both Airtable and Positive User offer tools for data management and privacy, with GDPR compliance features. Make sure your Airtable workspace access controls, retention policies, and Positive User consent management settings align with your compliance requirements. Zapier is SOC 2 certified.