Google Analytics 4
Bridge the gap between analytics and action. Connect Google Analytics 4 to Positive User via Zapier and turn conversion data into automated workflows. Sync GA4 events to contact profiles, trigger campaigns when key conversions happen, and send Positive User data back to GA4 for richer reporting. All without writing code.
Connect Analytics Insights to Marketing Actions
Conversion-Triggered Automation
When a new conversion event is recorded in GA4, Zapier can instantly create or update a contact in Positive User, fire a custom event, or tag the user. Turn passive analytics data into active marketing workflows: abandoned checkout, form completion, key page milestone, and more.
Enrich Contact Profiles With Analytics Data
Push GA4 conversion and measurement data into Positive User contact attributes. Understand not just who your contacts are, but how they behave on your website. Use that context to personalize emails, segments, and automations.
Two-Way Data Flow
The integration works in both directions. When a new contact, deal, or event is created in Positive User, you can send measurement events back to GA4 via Zapier actions like "Send Measurement Events" or "Create Conversion Event." Your analytics stays in sync with your CRM and marketing data.
Three simple steps to get started
Connect GA4 & Positive User in Zapier
Log into Zapier and create a new Zap. Select "Google Analytics 4" as the trigger app and "User.com" as the action app. Authorize both accounts.
Map Your Data
Choose which GA4 property and conversion events to monitor. Map conversion data to Positive User contact attributes, events, or tags. Define matching rules (email or user ID) to link analytics data to the right contact profile.
Test and Activate
Trigger a test conversion in GA4. Verify the data appears correctly in Positive User: contact updated, event fired, or tag applied. Turn on the Zap and let it run automatically.
Popular implementation guides
- How to Integrate With Zapier: Complete walkthrough of connecting Positive User to Zapier: authentication, triggers, actions, and field mapping. Read Guide →
- GA4 + Positive User on Zapier: Browse the integration page on Zapier for available triggers, actions, and ready-made workflow templates. View on Zapier →
- What Are Events and How to Create Them: Before syncing GA4 conversions as Positive User events, learn how to define events and their attributes in your app. View Tutorial →
- Enhanced Ecommerce via GTM: For deeper e-commerce tracking, set up Enhanced Ecommerce through Google Tag Manager alongside your GA4 and Positive User integration. View Tutorial →
- Google Tag Manager Integration: Combine GTM with Positive User for flexible, no-code event tracking that feeds both GA4 and your marketing automation in parallel. View Tutorial →
- Custom Zapier Integration: Advanced guide for building custom workflows between Positive User and Zapier using webhooks and automation triggers. View Tutorial →
Frequently Asked Questions
Do I need coding skills to set this up?
No. The entire integration is configured through Zapier's visual interface. You select triggers, map fields, and activate. No code required.
What GA4 triggers are available?
The main trigger is "New Conversion Event," which fires when a new conversion is recorded in your GA4 property. Zapier checks for new conversions every 15 minutes on the free plan and faster on paid plans.
Can I send data from Positive User back to GA4?
Yes. You can use Positive User triggers (new user, new event, new deal) to send measurement events or create conversion events in GA4 via Zapier actions like "Send Measurement Events" or "Create Conversion Event for a Property."
What Positive User actions can I trigger from GA4?
You can create or update contacts, fire custom events, add tags, create deals, or update company profiles. Any standard Positive User action available through the Zapier connector.
How do I match GA4 data to the right contact?
GA4 conversion data needs to include an identifier (email or user ID) that matches a contact in Positive User. If your conversion events pass user identifiers, Zapier can map them to find or create the correct contact profile.
Is this a native integration or does it require Zapier?
This integration runs through Zapier. You need a Zapier account to connect Google Analytics 4 and Positive User. For direct website tracking without Zapier, use the Positive User JavaScript tracking script or Google Tag Manager integration instead.
Can I run GA4 reports through Zapier?
Yes. GA4 offers a "Run Report for a Property" action in Zapier, which lets you pull report data and push it to Positive User or other apps in your workflow.
Does this replace Positive User's built-in tracking?
No. Positive User has its own visitor tracking via the JavaScript SDK or GTM integration, which captures richer behavioral data (pageviews, scroll depth, form submissions, chat interactions). The GA4 integration via Zapier is complementary: it bridges your analytics data with your automation workflows.
Can I combine this with other Zapier integrations?
Yes. Zapier supports multi-step workflows. For example: GA4 conversion → Update Positive User contact → Send Slack notification → Add row to Google Sheets. All in a single Zap.
What's the best approach for comprehensive tracking?
Use the Positive User JavaScript SDK or GTM integration for real-time visitor tracking and behavioral data on your website. Add the GA4 Zapier integration to sync conversion metrics and analytics insights into your contact profiles for reporting and segmentation.