Google Tag Manager
With Google Tag Manager, you can implement Positive User, track custom events, and build powerful automation workflows.
Deploy Positive User without touching your code
No-code implementation
Deploy Positive User through GTM's visual interface without developer support. Update tracking parameters, add new events, or modify triggers instantly. All from your browser.
Centralized tag management
Manage Positive User alongside all your marketing tools in one place. Test changes in Preview mode before publishing, and maintain clean website code while running sophisticated tracking.
Advanced event tracking without coding
Track scroll depth, exit intent, form submissions, time on page, and custom user actions. Build powerful automation workflows triggered by real user behavior.
Three simple steps to get started
Set up your Positive User account
Create your Positive User account and generate your API key from Settings > Setup & Integrations. Copy your unique tracking code.
Add tag in Google Tag Manager
In GTM, create a Custom HTML tag, paste your Positive User code, and set it to fire on All Pages with "Once per page" option.
Test & Activate
Use GTM's Preview mode to verify tracking works correctly, then publish your container to make Positive User live on your website.
Popular implementation guides
- Complete Setup Guide: Step-by-step tutorial for implementing Positive User through GTM, including user identification and event tracking. Read Guide →
- Track Scroll Depth: Create events when users scroll through your content to trigger actions based on engagement level. View Tutorial →
- Exit Intent Pop-ups: Detect when visitors are about to leave and capture them with targeted messages or offers. View Tutorial →
- Track Time on Page: Fire events based on how long visitors spend on pages to identify engaged prospects. View Tutorial →
- Extract Form Data: Automatically capture data from website forms and sync to Positive User profiles. View Tutorial →
- Track UTM Parameters: Store campaign attribution for every visit. Includes ready-made GTM container. View Tutorial →
Frequently Asked Questions
Do I need coding skills to set this up?
No. While the initial GTM container setup may require a developer, all Positive User-specific tracking can be implemented through GTM's visual interface. Our ready-made containers make it even easier.
Will this slow down my website?
No. GTM is designed for optimal performance, and Positive User's tracking code is lightweight. The integration typically adds less than 100ms to page load time.
Can I track users without login/registration?
Yes. Positive User assigns anonymous IDs via cookies to track visitor behavior. When users eventually log in or provide their email, all previous activity is linked to their profile.
What happens if someone uses an ad blocker?
Basic tracking may be blocked. For critical conversion tracking, we recommend server-side integrations (like Meta's Conversions API) which are not affected by ad blockers.
Can I track events on specific pages only?
Absolutely. GTM's trigger system lets you fire tags on specific URLs, domains, or based on any page element or user action.
Is there a limit to how many events I can track?
Positive User plans have different event limits. Check your account settings or contact sales for specific limits on your plan.
Can I track mobile apps through GTM?
This guide covers website tracking. For mobile apps, Positive User offers native SDKs for iOS and Android.
How do I know if tracking is working?
Use GTM's Preview mode to see tags firing in real-time. Then check the timeline in any user's profile in Positive User to confirm events are being recorded.
Can I import an existing GTM setup?
Yes. You can export your GTM container, share it with our team, and we'll help integrate Positive User into your existing setup.
What if I need help with implementation?
Our documentation covers common scenarios, but if you need assistance, contact our support team or consult the Knowledge Base for detailed guides.