Shopify
Turn every Shopify event into a marketing opportunity. Connect Shopify and Positive User through Zapier to create contact profiles from new orders, launch re-engagement workflows on abandoned carts, sync customer tags, and trigger personalized campaigns based on purchases, refunds, and fulfillment updates. Your store data drives your marketing in real time.
Your Store Data, Powering Your Marketing
Create and Enrich Contacts From Every Order
A customer places an order, and Zapier instantly creates or updates their contact in Positive User with their name, email, shipping address, order value, products purchased, and line item details. First-time buyers get a welcome sequence. Repeat buyers get a loyalty tag. High-value orders create a deal in your pipeline. Every transaction builds a richer contact profile.
Recover Abandoned Carts Before the Sale Is Lost
A shopper adds products to their cart but doesn’t complete checkout. Shopify flags the abandoned cart, Zapier picks it up, and Positive User fires a recovery workflow: a reminder email within the hour, a follow-up the next day, or a discount offer if they still haven’t returned. Abandoned cart recovery is one of the highest-ROI automations in e-commerce.
React to the Full Order Lifecycle
Shopify doesn’t stop at “order placed.” It tracks paid orders, fulfilled orders, updated orders, cancelled orders, refunds, and even fraudulent order risks. Each event is available as a Zapier trigger. Cancel triggers a retention workflow. Fulfillment triggers a review request. Refund triggers a feedback survey. Your marketing adapts to every stage of the customer journey.
Three simple steps to get started
Connect Both Accounts in Zapier
Log into Zapier and create a new Zap. Select Shopify as one app and "User.com" as the other. Authorize both accounts. You need an active Shopify store (any plan) and admin access to your Positive User app. Note that Shopify is a premium app on Zapier and requires a paid Zapier plan.
Choose Your Trigger and Action
For Shopify → Positive User: use triggers like "New Order," "Abandoned Cart," "New Refund," or "New Fulfilled Order" paired with actions like "Create/Update User" or "Create Event." For Positive User → Shopify: use triggers like "New User" or "New Event" paired with actions like "Create Customer" or "Add Tag to Customer."
Map Fields, Test, and Activate
Map Shopify data (customer email, order total, product names, line items) to Positive User contact attributes. Run a test to verify the contact is created or updated correctly. Turn on the Zap.
Popular implementation guides
- How to Integrate With Zapier: Complete walkthrough of connecting Positive User to Zapier. Read Guide →
- Shopify + Positive User on Zapier: Browse triggers, actions, and workflow templates on Zapier. View on Zapier →
- eShop Integration: General guide for connecting e-commerce platforms to Positive User. Read Guide →
- Abandoned Cart Recovery: Set up automated workflows that re-engage shoppers who didn’t complete checkout. View Tutorial →
- Product Events: Define product-related events for segmentation and automation. View Tutorial →
- Custom Zapier Integration: Advanced guide for multi-step workflows. View Tutorial →
Frequently Asked Questions
Do I need coding skills?
No. The entire integration is configured through Zapier’s visual interface. No code required.
Does Shopify require a paid Zapier plan?
Yes. Shopify is classified as a premium app on Zapier, which means you need a Professional plan or higher. The Shopify store itself can be on any plan (Basic, Shopify, Advanced, or Plus).
How does abandoned cart recovery work?
Use the "Abandoned Cart" trigger in Shopify, which fires when a cart is left open without checkout. Zapier creates or updates the contact in Positive User with the cart details and triggers a recovery automation: reminder email, follow-up sequence, or discount offer.
Are there API rate limits?
Yes. Shopify limits API requests to 40 per app per store per minute (400 for Shopify Plus). For most workflows this is sufficient, but high-frequency triggers on busy stores should be designed with this in mind.
How does this compare to WooCommerce or PrestaShop?
Positive User offers native WooCommerce and PrestaShop integrations with automatic product tracking and visitor identification, without Zapier. The Shopify integration via Zapier is event-based and requires a paid Zapier plan, but it covers a broader range of store events (abandoned carts, refunds, fraud detection). If you’re on Shopify, the Zapier route is the best way to connect.
Is the data GDPR-compliant?
Shopify, Zapier, and Positive User all offer GDPR compliance tools. Shopify provides customer data request and deletion features. Positive User includes consent management. Zapier is SOC 2 compliant. Make sure your store’s privacy policy covers the data sharing between platforms.