Reward your highest-value customers with exclusive, time-limited access delivered through WhatsApp
Your best customers already love you. Now give them a reason to feel special. This use case turns loyalty into instant action: top-spending contacts receive a WhatsApp message granting them early, exclusive access to a secret product drop. The products are hidden from the rest of your site — only VIPs can see them. A short availability window creates urgency, WhatsApp’s near-instant visibility ensures they don’t miss it, and the feeling of being part of an inner circle deepens emotional loyalty. The result? Incremental revenue from the people who already matter most.
On launch day, the system automatically identifies your High LTV contacts who have a valid phone number and WhatsApp consent. At the scheduled time, they receive a WhatsApp message inviting them to a secret product drop — available for one to two hours only. The links lead to hidden product pages, invisible to anyone browsing the regular site. The tight time window and exclusive access create a rush to buy, while the “insider” experience makes your VIPs feel valued and deepens their connection to your brand.
High LTV segment qualification: The system evaluates contacts based on their calculated Total LTV from delivered orders and assigns them to the High LTV segment once the defined threshold is reached.
Consent and channel eligibility check: Before sending any message, the automation verifies that the contact has a valid phone number and Consent WhatsApp set to TRUE.
Scheduled flash access trigger: On the specified calendar date and time, the automation launches exclusively for contacts in the High LTV segment, ensuring no broader audience exposure.
VIP WhatsApp message delivery: A WhatsApp message is sent containing “secret drop” links that unlock hidden products, available only for a short flash window of one to two hours.
Exclusive access experience: Contacts who click the link gain access to products invisible to standard contacts, reinforcing exclusivity and encouraging immediate purchase decisions.
This workflow uses two modules working together: Automations and WhatsApp. Here’s everything you need to get started.
Marketing on a new level with a beautiful visual, drag & drop creator.
Launch personalized, automated WhatsApp campaigns.
Contact attribute is a named data field that describes a specific property of a contact stored on its profile and used for segmentation, personalization, reporting, and automation.
Segments are dynamic groups that update in real time based on contact behavior and attributes.
Calculated Attributes lets you collect numerical data. You can either count event occurrences or sum up the value of their attributes.
Adjust the copy and links in the WhatsApp campaign.
Adjust the “High LTV” segment to your business scenario.
Trusted by fast-growing teamsStart from a proven use case designed to help you engage faster, with relevance and impact.
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